Experience

  • Sales Director

    at Bridgestone de Costa Rica

    September 2015 - November 2019

    Provincia de Heredia

    Develop Sales Strategies, commercialization and profitability of product lines, following local guidelines and corporate business model. Organize and lead high performance management team. Control the activities in the different sales channels. Relationship with all stakeholders. Annual goal setting and budget management. • Regional market share increased by 4% • 17 % increase in unit sales over budget 2019 • 30% operating profit increase in 2019

  • Commercial Director

    at Bridgestone de Costa Rica

    May 2014 - September 2015

    Provincia de Heredia

    Develop Sales Strategies, commercialization and profitability of product lines, following local guidelines and corporate business model. Organize and lead high performance management team. Control the activities in the different sales channels. Relationship with all stakeholders. Annual goal setting and budget management. • Regional market share increased by 5% • 8 % increase in unit sales vs 2013 • 113% profit reached

  • Sales Consumer Manager

    at Bridgestone de Costa Rica

    February 2011 - May 2014

    Provincia de Heredia

    Develop and execute strategies to sell consumer tires, following local guidelines and corporate business model. Relationship with Stakeholders. Organize and lead high performance management team. Direct and control the activities in the different sales channels. Relationship with all stakeholders. Annual goal setting and budget management. • 16% sales increase • developed new South Caribbean markets • 118% profit reached

  • Sales Engineering Manager

    at Bridgestone de Costa Rica

    January 2007 - February 2011

    Provincia de Heredia

    Develop a technical team to provide support and attend to claims in the region. • Improved department qualification from 6.5 to 9.5 • Implemented monthly technical bulletins • Executed regional product field tests

  • CommercialTechnical Advisor

    at Bridgestone de Costa Rica

    November 1995 - January 2007

    Provincia de Heredia

    Implemented commercial and marketing strategies to sell all categories (Consumer, Commercial, Agricultural and Off Road) in assigned territories. • 15% sales increase on average per year • Developed Associated Dealer program (30% sales increase)

  • Brand Supervisor

    at CIamesa

    September 1993 - October 1995

    Provincia de San José

    Implemented sales & marketing strategies for each product line assigned. Negotiated and achieved in-house share increases for each channel. • Increased market share by 8% (year average)

  • Technical Vendor

    at Neon Nieto

    March 1993 - August 1993

    Provincia de San José

    Provided assigned accounts excellent customer service by working to identify and understand their needs. Prospecting new potential customers to introduce our products and services line. • Achieved 100% sales increase in 6 months

  • Vendor

    at Coopedent R.L.

    January 1986 - February 1993

    Provincia de San José

    Developed the start-up appliances department for partners. Worked closely with partners and negotiated with suppliers.

Education

  • Finance MBA

    at ADEN

    2015 - 2019 (4 years) Provincia de San José

  • Marketing MBA

    at Instituto Tecnologico de CR

    2007 - 2010 (3 years) Provincia de San José

  • Business Administration Bachelor Degree

    at Universidad Internacional de las Americas

    1992 - 1996 (4 years) Provincia de San José

Languages

  • Spanish Native

  • English Negotiation

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Hives