Experience

  • Marketing Manager

    at Huawei Device Co., Ltd.

    May 2016 - at Present

    Shanghai Shi

    Lead, align and monitor digital marketing campaigns for Huawei Mate,P and Nova series smartphones from strategy planning to execution, in compliant with product and brand communication goals and guidelines. Work effectively cross internal teams(product marketing,procurement,developing,legal,etc.) and external agencies to ensure content plan alignment, execution quality and on-time delivery. Explore and build sustainable relationships with talents to drive effective conversion to quality content. Responsible for overall management and coordination of day-to-day operations of Huawei smartphone overseas social media accounts(Facebook,Instagram,Twitter,YouTube). Develop and implement all social media strategy. Develop time and action calendars and manage graphic and video production for social media, and assure quality control. Develop digital paid media strategies, work closely with the media buying agency, planning, negotiating, tracking and optimizing media campaigns.

  • Software Engineer

    at Shanghai Huawei Technologies Co., Ltd.

    April 2010 - April 2016

    Shanghai Shi

    Design,code,debug in various modules of WCDMA(3G) protocol RRC(Radio resource control) layer for Kirin mobile chip with a good understanding of 3GPP 3G protocol stack and related signaling flow. Provide best solution based on operator requirements/issues from internal/external in related functions area. Improve/optimize cell phone function/performance based on KPI. Support lab/field test activities and root cause issues from log. Follow up with internal teams/3rd party vendors for requirements/issues.

Education

  • Master of Telecommunication and Information Systems

    at Nanjing University of Posts and Telecommunications

    2007 - 2010 (3 years) Jiangsu Sheng

  • Bachelor of Telecommunication Engineering

    at Nanjing University of Posts and Telecommunications

    2003 - 2007 (4 years) Jiangsu Sheng

Hives