Smartwares Safety & Lighting November 2013 - March 2015Currently I am responsible for sales tools such as selling stories for the European market. I develop product categories and introduce new products. To make this happen I analyze benchmarks, consumer and shopper insights. This is all incorporated into the selling story which sales needs to sell the products. In this selling story we support the category with offline tools, such as POS materials and online tools such as brand ambassadors, online couponing and product movies based on insights. I initiated to support the categories specifically with online tools in the selling stories. Concerning the POS materials I started a project to obtain a ROI of 35%.