Experience

  • Senior Marketing Manager

    at Maximal Concepts

    January 2018 - at Present

    Southern

    Led marketing strategies for the company's global portfolio of 18+ owned and/or operated hospitality brands; managed all in-house, partner and agency initiatives and campaigns for brand marketing, digital, social and communications.

  • Digital Marketing Specialist

    at Lucky Brand

    December 2016 - October 2017

    California

    Managed a full-funnel, performance-based paid digital strategy (affiliate, paid/organic search, social, display) and supported integrated marketing efforts to achieve overall and per-channel KPIs.

  • Marketing Manager

    at YSTR Clothing

    March 2016 - November 2016

    Arkansas

    Spearheaded overall branding & marketing strategy for brand’s launch and post-launch. Built and managed the company’s e-commerce platform (Shopify), performance marketing campaigns, and organic social media platforms.

  • Marketing Manager

    at Cocktail Academy

    November 2014 - January 2016

    California

    Creative and operational execution of all in-house and client marketing initiatives. Managed all digital platforms (website, social platforms.) Implemented a comprehensive social media strategy to promote the business’ private events leg.

  • Marketing & PR Coordinator

    at Commodity

    March 2013 - July 2014

    California

    Oversaw company’s organic marketing efforts through social media and influencer/media outreach, assisted in brand partnership developments, managed email marketing campaigns, handled all copywriting projects.

Education

  • B.S., Business Management

    at Fashion Institute of Design & Merchandising

    2011 - 2016 (5 years) California

  • International Baccalaureate Diploma

    at Chinese International School

    2006 - 2009 (3 years) Eastern

Languages

  • English Native

  • Chinese Conversation

Hives