Senior Marketing Manager
at Maximal Concepts
January 2018 - at Present
Led marketing strategies for the company's global portfolio of 18+ owned and/or operated hospitality brands; managed all in-house, partner and agency initiatives and campaigns for brand marketing, digital, social and communications.
Digital Marketing Specialist
at Lucky Brand
December 2016 - October 2017
Managed a full-funnel, performance-based paid digital strategy (affiliate, paid/organic search, social, display) and supported integrated marketing efforts to achieve overall and per-channel KPIs.
at YSTR Clothing
March 2016 - November 2016
Spearheaded overall branding & marketing strategy for brand’s launch and post-launch. Built and managed the company’s e-commerce platform (Shopify), performance marketing campaigns, and organic social media platforms.
at Cocktail Academy
November 2014 - January 2016
Creative and operational execution of all in-house and client marketing initiatives. Managed all digital platforms (website, social platforms.) Implemented a comprehensive social media strategy to promote the business’ private events leg.
Marketing & PR Coordinator
March 2013 - July 2014
Oversaw company’s organic marketing efforts through social media and influencer/media outreach, assisted in brand partnership developments, managed email marketing campaigns, handled all copywriting projects.
B.S., Business Management
at Fashion Institute of Design & Merchandising
2011 - 2016 (5 years) California
International Baccalaureate Diploma
at Chinese International School
2006 - 2009 (3 years) Eastern
Knowledge and keywords