Experienced PR and Advertising specialist with a demonstrated history of working in Public Relations, Marketing and Advertising industry. Qualified communications professional, a Masters’ candidate in Public Relations Management from Cape Peninsula University of Technology.

Experience

  • Account Manager

    at Ogilvy Cape Town

    July 2018 - at Present

    Province of the Western Cape

    • Responsible for managing client relationships through effective communication and problem solving. • Creating and delivering innovative, strategic marketing programs for clients with a focus on print and digital marketing as well as social media. • Managing medium complexity ATL, BTL, OOH and Digital campaigns. • Managing the creative and production work-flow process to ensure deadlines are met. • Research, design, implementation and tracking advertising activities. • Ensuring that project deadlines and budgets are met. • Presenting creative work to clients for approval or modification. • Writing briefs, handling budgets, managing campaign costs and invoicing clients. Clients/Brands: Volkswagen (VW) South Africa Reporting to Account Director

  • Account Executive

    at FCB Cape Town

    January 2017 - July 2018

    Province of the Western Cape

    • Interacted with clients on a regular basis to quickly alleviate issues and provide project updates. • Worked with designers and production staff to create high-quality and brand-specific advertisements. • Managed the creative work-flow process to ensure time allocation in studio and sign off efficiencies. • Built strong client relationships, through regular communication. • Presenting creative work to clients for approval or modification. • Writing briefs, handling budgets, managing campaign costs and invoicing clients. Clients/Brands: Amarula, Gordon’s Gin, Richelieu, Scottish Leader and Purity. Reporting to Senior Account Manager

  • PR & Communications Assistant

    at Scout PR & Social Media

    June 2016 - October 2016

    Province of the Western Cape

    • Researched, negotiated, implemented and tracked public relations activities. • Conducted market and public opinion research related to clients reputation and positioning among key stakeholder audiences. • Wrote press materials and made presentations to media representatives. • Wrote and edited articles, web content, including client newsletters & brochures for internal and external audiences. • Assisting in organizing and execution of PR events, campaigns etc. • Securing print and online coverage for clients through targeted media outreach. Clients/Brands: Willowlamp, The Rug Company, Loads of Living and Lalela. Reporting to Senior Account Manager

  • PR & Communications Intern

    at Corporate Image

    January 2015 - October 2015

    Province of the Western Cape

    • Wrote and distributed press releases for the company and clients. • Provided administrative support to senior team members. • Cultivated and maintained strong relationships with media outlets. • Secured media coverage for clients, company and specific campaigns. • Helped plan and execute private, company and client events. • Coordinated news releases, media responses, press packets and placement of stories in national trade publications. • Built and maintained media and coalition lists. • Initiated market research studies and analyzed findings. Clients/Brands: Van Ryn’s, Castle Milk Stout, Oceana, SAB, SABMiller, Vodacom, Alexander Forbes and V &A Waterfront. Reporting to Account Director.

Education

  • Masters Degree

    at Cape Peninsula University of Technology

    2018 - at Present (2 years) Province of the Western Cape

  • BTech Dgeree

    at Cape Peninsula University of Technology

    2016 - 2016 (1 year) Province of the Western Cape

  • Diploma

    at Cape Peninsula University of Technology

    2013 - 2015 (2 years) Province of the Western Cape

  • Matric Certificate

    at Leiden High School

    2010 - 2012 (2 years) Province of the Western Cape

Knowledge and keywords

Languages

  • English Elementary

  • Xhosa Native

Hives