I am a digital analyst with nearly a decade of experience. I have been helping brands grow and transform in the ever-changing digital environment by increasing traffic, leads, social engagement and brand awareness.

“Data is the new oil.” — Clive Humby


  • Digital Brand Manager

    at Frys Family Food

    March 2018 - at Present

    Province of KwaZulu-Natal

    Google AdWords: Perform daily account management and of pay per click accounts on Fry's Family Google AdWords. Maintenance and monitoring of keyword bids account daily and monthly budget caps, impression share, quality scores. Manage and maintain updates for large keyword lists For Fry's Family Food. Facebook: Testing variations of ads to determine the best performing ads. Continuous monitoring of results and improving ads. Manage the strategy and setup of all paid campaigns. Liaising with Facebook to set up Facebook Global Page. Multi-country Facebook strategy. Web: Google Tag Management. SEO Reporting. UX reporting and recommendation to improve engagement metrics. Onsite technical SEO changes. Liaising with the digital agency for new website development. GEO SEO strategy. Mail. Creation of monthly newsletter. Creation of landing pages and mailing lists using MailChimp API. GDRP Strategy for EU and UK. Budget: Monthly budget reports.

  • SEO Manager

    at Conversation LAB

    June 2015 - February 2018

    Province of KwaZulu-Natal

    Role: 1. Keyword Research and strategy 2. Content Strategies 3. When needed, the development of websites using WordPress and the Genesis framework 4. Website compliance which includes making sure overall usability, responsiveness works 5. Custom website and analytical reporting 6. PPC maintenance, PPC campaigns, and Remarketing 7. Technical search and compliance using tools such as screaming frog, website auditor to find and fix search-related errors, checking and loading disavow files to remove malicious links, finding ways to improve site speed 8. Local Search and Citations 9. Implementation Schema Data and Rich Card Snippets 10. AMP (Accelerated Mobile Pages) 11. Data Layers and developing custom JSON templates for Google Tag Manager. 12. Client management.

  • Digital Specialist

    at UKZN Extended Learning

    May 2013 - June 2015

    Province of KwaZulu-Natal

    Prior to working at UKZN Extended Learning, I already had experience developing the UKZN main website interface. UZKN Extended Learning was created by the UKZN to be an external entity to handle all executive short programmes. I was hired by UKZN Extended Learning as a digital developer/ designer. Role: 1. Design of all print related material such as brochures, billboards, financial reports, course booklets, pull up banners. 2. Liaising with printers and other suppliers 3. Management and rebuilding of elements of the UZKN website 4. Creative concepts for events such as the annual golf day and Annual women’s day 5. Sourcing of all imagery which includes photography of event and courses 6. Design, Development of Email campaigns (From PSD’s to HML to Send) 7. Development of Moodle (LMS) systems. 8. Digital Spend – which includes PPC and website advertising.

  • Interface Developer

    at FirstView

    June 2012 - May 2013

    Province of KwaZulu-Natal

    I was hired at Firstview a fully integrated digital agency as an interface developer. I have gained tremendous experience adhering to FirstView stick process, from Brainstorming to conceptualisation to implementation. Role: 1. Working with creatives and backend developers to build an arrange of applications. 2. Building Facebook Application pages using JavaScript , HTML and CSS3 3. Converting Psd’s to newsletter and sending them out to large databases 4. Brainstorming and analysing with creatives when determining the UX experience of any project.

  • Graphic / Web / Digital Designer

    at Nitsak

    January 2009 - June 2012

    Province of KwaZulu-Natal

    Started as an intern for 6 months, learned the process of wire framing to development, I was then hired as a full-time graphic and website designer. My Duties include: 1. Logo Sketching and implementation to vector 2. Website Design using 960 Framework – which was the standard at the time 3. Website Interface development using Css2, Html 4. Integrating website templates from PSD’s to CMS’s 5. Management of Client email accounts 6. Design of software interfaces

Services offered

  • Google Marketing

    AdWords set up focusing on lead generation, from remarketing to shopping ads