Experience

  • Director - Consulting & Valuation

    at HVS

    February 2018 - December 2019

    Dubayy

    Delivery on a range of hospitality, strategic, financial and development advisory services with specialized industry expertise in hospitality and mixed-use development projects across the MEA region through business development and stakeholder management between developers, owners, hotel operators, investment institutions and government entities. Hospitality asset classes include new and existing hotels, resorts, serviced apartments, branded residences and mixed-use developments to conceptualize the optimal accommodation product for a particular site, and enhance economic returns and value. * Market and Feasibility and Highest and Best Use (HBU) Studies * Property Valuations * Hotel Strategic Advisory Services * Asset Management and Value Enhancement Analysis * Operational and Financial Analysis * Operator Search, Selection and Management Contract Negotiation * Development Consulting * Investment Sales * Market and Tourism Research

  • Development Manager - Middle East

    at Mövenpick Hotels & Resorts

    June 2016 - February 2018

    Dubayy

    * Set up of development function including standard operating procedures (SOPs), processes and CRM digital platform (Salesforce) for client and project database, sales lead generation, qualification, follow-up and tracking * Over 20 properties are planned/under construction in the Middle East, including Dubai, Jeddah, Riyadh, Turaif, Muscat, Basra, Lahore and Mashhad * Planning/implementing the growth strategy and expansion of new hotels portfolio * Sourcing/qualifying leads for hotel management contracts and investments in key locations * Proposals and negotiations of key terms and conditions (fee structure maximization) * Optimization of proposed hotel spatial area programs * Relationship building with hotel developers/investors, key industry contacts and deal influencers to raise brand awareness and source deal opportunities * Business plans, strategy memos, financial projections, fee income structure, contract NPV

  • Senior Manager

    at HVS

    January 2015 - June 2016

    Dubayy

    * Feasibility, valuation, budget review and operational assessment studies on hotel real estate investment projects (single asset and portfolio) in the Middle East (Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman) and Africa (Egypt, Morocco) * Working on one of the largest mixed-use real estate development projects in Makkah, Saudi Arabia (over 200 plots allocated for hospitality, residential, retail and commercial use)

  • Business Development Director - Middle East Africa

    at Aspire Lifestyles (part of International SOS)

    October 2013 - June 2014

    Dubayy

    * Drove new business development and marketing strategy initiatives with focus on strategic partnership development for a concierge and lifestyle services company, a global brand for loyalty, concierge, assistance and insurance solutions, providing its clients customised services * Business development/sales, consulting and account management across enterprise customers including financial institutions, insurance, telecom, hospitality, retail, real estate and luxury automotive industries * Set up and launch of CRM digital platform (Salesforce) for client database, sales lead generation, qualification, follow-up and tracking * Working closely with virtual teams, assistance centers and third-party digital service solution providers in creating and delivering digital solutions for concierge services

  • Senior Financial Services Specialist and Head of Investment & Advisory Group EMEA

    at Thomson Reuters

    July 2009 - September 2013

    Genève

    * Planning, coordination and execution of strategic marketing and sales initiatives with focus on buy-side product suite solution and value proposition for enterprise financial and professional services institutions * Created a digital webinar service launched via a development website and social media campaign, blending high-quality client presentations on financial markets data with Investment & Advisory digital product solutions through live training demonstration sessions * Account management and business development covering enterprise financial and professional services institutions with focus on the Middle East and South Africa regions * Led and mobilised multi-cultural and virtual teams to create, drive and manage business opportunities along with customised digital solutions through team collaboration with strategic business divisions, customer support, product management/development, order management, marketing, technical services and solution account teams

  • Financial Services Specialist - Middle East & Africa

    at Thomson Reuters

    June 2007 - June 2009

    Genève

    * Client retention and proactive new business development and sales campaigns in the Middle East & Africa region to promote new functionalities, increase subscriptions sales and drive usage across financial asset classes and data solutions (Thomson Reuters Eikon, Datastream) for enterprise financial and professional services institutions * Drove targeted sales campaigns to ensure consistent, achievement of recurring revenue (data subscriptions) and usage targets of new features and capabilities to drive consumption * Worked in collaboration with multi-cultural teams across disciplines including, strategic business divisions, customer support, order management, solutions sales, marketing and product management and development

  • Associate - Consulting & Valuation

    at HVS

    April 2006 - June 2007

    London

    * Feasibility and valuation studies on hotel/real estate investment projects (single asset, portfolio) in Europe * Business strategy, marketing mix planning and service operations

  • Corporate Sales & Marketing Manager

    at Four Seasons Hotels & Resorts (Riyadh)

    November 2002 - April 2004

    Minţaqat ar Riyāḑ

    * New hotel opening marketing plan elaboration and execution * Corporate accounts portfolio (~200 accounts in banking, pharmaceuticals, oil & gas and embassies) for rooms and catering business through marketing & sales strategy and execution, public relations and relationship management ($2m budget revenue) * Planning, execution and promotion of new hotel events with press coverage (up to 500 people)

  • Department Head - Food & Beverage Division

    at Four Seasons Hotels & Resorts (Washington DC)

    September 1998 - November 2002

    Washington, D.C.

    * Various managerial roles at department head level (Room Service, Lounge and Fine Dining Restaurant) * Nominated “Outstanding Manager of the Year 2000” by the American Hotel Association

  • Project Manager (Food & Beverage)

    at Four Seasons Hotels & Resorts (Dublin)

    February 2000 - April 2001

    Connaught

    * Set up a full luxury service operation (F&B room service) covering logistics, policies/procedures and delivery standards as part of a new hotel opening project * Established an international team of 20 people through hiring and service staff training

Education

  • MBA

    at IMD

    2005 - 2006 (1 year) Canton de Vaud

  • Bachelors Science International Hospitality Management

    at Ecole hoteliere de Lausanne

    1994 - 1998 (4 years) Canton de Vaud

Services offered

  • Hospitality Consulting

    Feasibility Studies
    Valuation
    Operator Search
    Strategic Advisory
    Hotel Development and Asset Management
    Owner Representative

  • Business Development

    Hotel Development and Asset Management

Languages

  • Arabic Native

  • English Native

  • German Conversation

  • French Native

  • Italian Conversation

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