• Assistant Manager - Internal Communications

    at RAKBANK

    March 2017 - at Present


    • focus: internal brand • activities: analyze data & sentiment, manage & upgrade digital platforms, streamline communication channels & determine their effectiveness, create multimedia communications, develop executive communications, build relations with internal stakeholders, familiarize employees with corporate strategy • media: intranet, video, work environments, print, installations • achievements: centralized engagement communication in English & Arabic, employee engagement through internal platforms, storytelling through blogs/videos/infographics/ speeches/presentations, shaping culture shifts, understanding employee behavior & sentiment, communication support for all bank functions across the UAE, internal brand guidelines & visual language, partnering with business leaders of HR/operations/strategy teams to communicate local business performance & transformation goals along with reward initiatives & change management (outsourcing/offshoring, down-sizing, etc.)

  • Business Development Manager

    at EXIT Branding

    September 2016 - March 2017


    • focus: external & internal brands • activities: pitching proposals aimed at sourcing new business from government entities • media: online & offline, events, environments • achievements: branded campaigns, awards programs & digital platforms

  • Senior Account Manager

    at Mojo Group

    February 2014 - June 2016


    • focus: internal & external brands • clients: UAB, NBAD, RAKBANK, SDIC Abu Dhabi, LEAD Development, KUSTAR • activities: strategy development, brand auditing, retail environment design, app development, ATL & BTL advertising • media: print, exhibitions, digital, video, OOH • achievements: brand revitalization, brand alignment & repositioning, updated brand visual languages & increased consumer awareness, campaign branding

  • Account Manager

    at Inpress Hakuhodo

    April 2012 - February 2014


    • focus: external brand • clients: Panasonic, iStyle, Fujitsu OGeneral, Humana Arabia, PEPSI (Africa) • activities: activations, BTL advertising, guerrilla marketing, production, app development • media: online & social, print, environments, installations & POS material • achievements: building online presence, organizing events & exhibitions, product launches, enhancing retail & merchandising design with technology

  • Accounts & Social Media Manager

    at McCollins Media

    October 2011 - March 2012


    *awarded: Best Social Media Campaign for a Government Body, The Internet Awards Middle East 2012 • focus: external brand • clients: Gargash Enterprises/Mercedes Benz, Dubai Roads & Transport Authority (RTA) • activities: strategy & policy development, app development, ATL & BTL campaigns, blogger outreach programs, trend analysis, reporting systems design • media: social & online, digital/apps, print, retail environments, events & exhibitions • achievements: brand leadership, infographic reports, brand guidelines, a lasting social media presence, higher brand awareness, improved brand perception, retention of digital ambassadors, branded retail environments, CSR activities

  • Freelance Communications Consultant

    at various

    October 2004 - December 2011


    Social Media Consultant GMC Arabia, Cadillac Arabia, Chevrolet Arabia, Toyota • aligning social media activity with ATL campaigns • monitoring activity & response frequency + real-time CRM • moderation, analytics & reporting • increasing engagement through consistent content Brand Designer Hilton World Wide Resorts, Livin’Style, Qasr Al Sharq (KSA), Auchan, Abu Dhabi Judicial Department, The Glenelg School of Abu Dhabi • brand development, revamping, positioning & activation • conceptualization & design of pitch presentations • design of infographics, collateral & annual publications • development of online advertising campaigns Design Manager Panasonic, Spirit of Arabia, Hilton World Wide Resorts, Movenpick Hotels, The Ritz Carlton • design consulting - interface & UX design • creation of corporate communications & tactical materials


  • Postgraduate Degree - Design Management

    at George Brown College of Design

    2010 - 2011 (1 year) Ontario

  • Bachelor of Science - Multimedia Design

    at American University of Sharjah

    2000 - 2004 (4 years) Ash Shāriqah


  • Arabic Native