People and culture development expert with 20 years proven track record of successfully leading HR in large matrix organizations and in startup, rapid growth, merger and transformation environments.


  • Managing Director


    November 2015 - at Present

    Provincie Noord-Holland

    Designed, created and founded as a global solution for people and culture development that enables organizations and individuals to reach their full potential. Support organizations as culture enhancement, talent management and leadership development partner to identify gaps to people strategy and to construct effective gap-bridging plans and interventions. Provide day-to-day consultation and coaching to clients with regard to human resource practices, performance management, succession planning, organizational design and compliance. Manage design and execution of business plans while identifying opportunities, building coaches network, growing clients base and making necessary adjustments and improvements.

  • Group Talent Management and Organizational Development Director

    at VEON

    November 2011 - October 2015

    Provincie Noord-Holland

    Created and executed a comprehensive global value proposition for talent management and organizational development that enabled the group’s digital transformation and embedded a high-performance culture while supporting the business to achieve its strategic ambitions. Managed all group-wide activities and interventions addressing leadership development, HiPos management, organizational design, integration, diagnosis, engagement and change management through partnering with the supervisory and executive boards, leading teams, collaborating with the HR community and managing stakeholders. Led a global integration project, post a major acquisition, that defined the new holding operating model (strategic controller) and integrated two multinational companies into one of the largest telecoms with more than 60,000 employees, 220 million customers and $20 Billion in revenue.

  • Head of Human Resources, Banglalink

    at VEON

    December 2005 - November 2011

    Dhaka Division

    Successfully built the HR capability of a startup operation to reach 25+ million customers and generate $1+ billion annually within 4 years through lean, engaged and productive workforce. Led a team of 72 to establish an award-winning modern HR operation recognized for its efficiency, effectiveness and innovation regionally and internationally. Developed a high-performance culture that enabled the company to achieve the highest growth rate in the world in telecom in 2006/2007 (4500%). Formulated strong engagement level and employer branding that established the company as one of the most attractive employers in the country for 6 consecutive years.

  • Commercial HR Business Partner & Organizational Development Manager

    at Mondelēz

    August 2002 - December 2005

    Muḩāfaz̧at al Qāhirah

    Led the creation and execution of the organizational development, talent management and people development value propositions. Managed the HR merge between Cadbury and Adams in North Africa including the introduction of a new organizational design and manpower consolidation. Developed and implemented all HR related activities in the “Route-to-Market” overhaul project including shift from conventional commercial operations to a modern digital distribution model. Successfully remodeled the local organizational structure to align with group’s global design while improving operational effectiveness and maintaining compliance to local regulations. Conducted over 15 training programs on Insights Development, Modern Distribution, Integrated Portfolio Management and Demand/Supply Planning.

  • Deputy Recruitment Manager

    at Sainsbury’s

    December 1999 - December 2001

    Muḩāfaz̧at al Qāhirah

    Led a team of 12 to establish a state-of-the-art recruitment center fulfilling staffing requirements from start-up to 5,400 employees and 65 stores within 2 years while achieving challenging cost targets and exceeding quality standards. Managed the Employer Branding activities that established the company as one of the most attractive employers in the country for 2 years.

  • Human Resources Coordinator

    at Americana Group

    October 1998 - December 1999

    Muḩāfaz̧at al Qāhirah

    Managed end-to-end international recruitment and staffing of the Gulf region’s KFC and Pizza Hut restaurants during a rapid growth phase making the company the largest in the Middle East and North Africa. Designed and executed workforce-planning that governed restaurants’ staffing efficiently and effectively and enabled a rapid improvement in KPIs.


  • Master's in International Business Administration

    at Ecole Supérieure Libre des Sciences Commerciales Appliquées

    1999 - 2001 (2 years) Île-de-France


  • Dutch Conversation

  • English Native

  • German Elementary

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