Experience

  • European B2B Portfolio Lead

    at Royal Dutch Shell

    April 2019 - at Present

    Województwo Małopolskie

    Leadership Led commercial optimisation of the end-to-end Portfolio Management process with around 200 people involved. P&L Boosted Business Unit’s annual growth by 12% to 160 M EUR and supported decrease of excessive stock value by 15%. Strategy Improved organisational strategic capabilities by improving end-to-end product development process and shortening time-to-market by 30%. Implemented Green Belt Continues Improvement data-driven initiatives to discover and scale up portfolio-related up-selling and cross-selling opportunities across whole Europe. Operations Stimulated operational capabilities by increasing focus on portfolio management on country level and leveraging best practice sharing among European sales & marketing organisations. Portfolio Enhanced company Competitive Advantage by leading optimisation of more than 40 brands and 34 000 SKUs.

  • Senior Manager Strategic Marketing

    at Novedo/Owocni

    March 2019 - at Present

    Województwo Małopolskie

    Leadership Enabled creation and sustaining of B2B Business Unit by strategic and operational leadership for teams of up to 15 people. P&L Fully responsible for P&L of the B2B Business Unit; monthly revenue growth: 35%, stable 50% gross margin Strategy Maximised Competitive Advantage of B2B customers by creating customised marketing and business development strategies with growth target from 200-500% in 3 years perspective. Created and implemented go-to-market strategies for 6 sectors on 7 EU markets. Strengthen Competitive Advantage of the agency by implementing process of strategy creation and developing consulting offer to all elements of customer’s value chain. Operations Led implementation of operational plans with hands-on execution to ensure up to 100% sales growth of the customer by creating effective marketing funnels and campaigns, based on latest digital tools and know-how, balanced with proven offline marketing tactics and activities.

  • Chief Marketing Officer

    at Blue Business Media

    December 2017 - February 2019

    Województwo Małopolskie

    Leadership Boosted achievements of a team of 10 people by 40-50% through leading, coaching and implementing system of performance measurement. P&L Enhanced annual turnover by 40% to 2.8 M PLN and optimised marketing budget achieving increase in ROI by 145%. Strategy Improved organisational strategic capabilities by establishing a 2-year marketing strategy based on digitalisation, branding, unified customer journey, process optimisation, amplified customer experience. Stimulated operational capabilities by implementing digital marketing technology stack Restored strategic and operational capabilities by developing cross, up, down and deep selling tactics and introducing RODO strategy. Brand Capitalised future cash flows by introducing reputation management strategy: rebranding, crisis management, PR and e-PR/SEO. Product Lifted medium and long term growth opportunities by 70% of annual sales by implementing 2 new product development platforms.

  • Marketing Manager EMEA

    at NORMA Group

    June 2014 - May 2018

    Województwo Małopolskie

    Leadership Stimulated average annual sales growth of 50-75% increasing team efficiency by 100% with motivating and leading teams of up to 15 people. P&L Accelerated yearly turnover from 150 to 200 M EUR with marketing budget of 0.3 - 0.8 M EUR. Strategy Maximised Competitive Advantage and supported additional 90 M EUR sales target by creating and implementing go-to-market strategies for 6 sectors on 40 EMEA markets. Enhanced organisation’s strategic and operational capabilities by introducing customer centric strategy in multiple areas: operations, production, outbound logistics, marketing & sales, services. EMEA Stimulated up to 200% sales growth per market by leading and executing overall marketing strategy and plans for 20 markets Product Enabled exceeding sales targets by launching go-to-market strategies for 15 new products in EMEA region.

  • Marketing Coordinator

    at IMI

    March 2011 - May 2014

    Województwo Małopolskie

    Europe Significantly increased growth in 27 European countries by leading 3 projects: Sales Promotions: achieved 10 M GBP additional sales and ROI of 5000% by introducing and implementing from scratch a set of sales promotions and transferring best practices between markets . POS & Trade Fairs: enhanced brand image and increased sales by 30%, designing holistic POS concept and trade fairs presence and activities. Merchandise: stimulating sales and customer loyalty by developing and producing promotional give-aways for customers. Region Identified and orchestrated new sales opportunities by managing overall marketing activities for Poland and Baltics. Secured long-term cash flows by launching rebranding in Poland and Baltics, which ensured correct market positioning.

  • Account Executive/ Project Manager/ Trainer

    at Times Square PR

    November 2009 - March 2011

    Województwo Małopolskie

  • Account & Marketing Manager

    at Taxi Media

    February 2009 - September 2009

    Województwo Małopolskie

  • Sales and Marketing Specialist

    at Digital Outdoor

    June 2007 - April 2008

    Województwo Małopolskie

Education

  • Postgraduate Professional Diploma in Marketing

    at The Chartered Institute of Marketing/ Oxford College of Marketing

    2015 - 2018 (3 years) Oxfordshire

  • MSc

    at Cracow University of Economics

    2003 - 2008 (5 years) Województwo Małopolskie

Languages

  • English Negotiation

  • German Conversation

  • Russian Elementary

  • Polish Native

Hives