A senior commercial manager experienced in digital sales & marketing and in building digital businesses. I have an international, strategic mindset and mange to turn strategy into actions. My dedication and engagement is very high and I’m a people focused and involving manager.

Experience

  • Managing Director

    at Sellbranch Denmark

    March 2016 - at Present

    Region Hovedstaden

    Established the Danish subsidiary of Leeads - the leading digital ad sales company in the Nordics. Leeads DK was acquired by Sellbranch (an Azerion company) in Sep. 2018 and I became responsible for the Nordic publisher business focusing on sale of the SaaS platformes Improve Digital and Quantum Native.

  • Digital Consultant

    at Self employed

    April 2014 - February 2016

    Region Hovedstaden

    As digital consultant, I help different companies within digital marketing. Bonnier Publications focusing on business development and lead and data collection; WebCRM with digital B-B marketing, as well as the start of the e-commerce company Growwwer, where I helped establishing the business model and the Go-to-Market strategy.

  • Digital Sales Director

    at Berlingske Media

    March 2013 - August 2014

    Region Hovedstaden

    Overall responsible for all digital ad revenues as well as the digital sales unit. I managed a team of sales managers and key accounts and was also a member of the management team at the large Danish newspaper BT. I initiated a range of commercial projects, among them programmatic sales and managed to grow the ad revenues by +5% YoY.

  • Client Director

    at Mingler

    April 2012 - February 2013

    Region Hovedstaden

    Mingler is a digital agency focusing on social media business. Being responsible for sale and marketing, I worked with the agency’s client to identify and explore the business potential with in the digital and social media. Furthermore, I was selling a social media management platform to agencies and advertisers. The company changed focus and became a software developing agency.

  • Digital Consultant

    at Paso Research

    June 2011 - March 2012

    Region Hovedstaden

    Established the Danish and Norwegian offices and had the full P&L responsibility. Gemius provided online audience measurements for the Danish media market, including al media agencies large publishers. Furthermore, I built up a digital market and brand research business and participated in the IAB JIC (Joint Internet Committee).

  • Regional Managing Director

    at Gemius

    June 2007 - May 2011

    Region Hovedstaden

    Established the Danish and Norwegian offices and had the full P&L responsibility. Gemius provided online audience measurements for the Danish media market, including al media agencies large publishers. Furthermore, I built up a digital market and brand research business and participated in the IAB JIC (Joint Internet Committee).

  • Head of Sales

    at Tradedoubler Denmark

    May 2005 - May 2007

    Region Hovedstaden

    As sales Head of Sales in a large affiliate network, I was responsible for developing and implementing a new effective sales strategy. I attracted many new blue chip clients and the company experienced a heavy growth with more than 100% YoY.

  • International Product Manager

    at Ad pepper media

    July 2000 - May 2005

    Region Hovedstaden

    One of the first digital ad networks, which I helped establish in the Nordic region. From 2001 I was part of the international director team, responsible for the company’s e-mail marketing concept, with heavy growth and contributed with more than 15% of the total revenues after only 12 months.

Education

  • Situational Leadership Management

    at Mercuri Urval

    2007 - 2007 (1 year)

  • Bachelor of Science

    at Technical University of Denmark

    1995 - 2000 (5 years) Region Hovedstaden

Languages

  • Danish Native

  • English Negotiation

  • Swedish Conversation

  • German Conversation

Hives