• Senior UX Designer

    at The Union Pvt. Ltd.

    April 2019 - at Present


    ● Enhance membership purchase site & My Animal Buddy microsite for Wildlife Reserves Singapore as part of their ongoing digital transformation plan. ● Understand client pain points and propose design solutions backed by quantitative data & user research. ● Collaborate with stakeholders & project team members to create delightful interaction with creative, intuitive solution.

  • UX Consultant

    at Strateq Global Sdn. Bhd

    January 2018 - December 2018


    ● Created a design system for the company to be applied across all in-house products. ● Designed user experience for a petrol retail solution system with industry best practices. Platform includes Android, iOS and web. ● Involved in requirement gathering, analysis and design for a hospital patient fronting mobile application. ● Communicate and collaborate with product owners to identify the business needs and manage requirement scope.

  • Senior UX Consultant

    at Fusionex Corp

    December 2014 - December 2017


    ● Defined the standard workflow for the UX team guided by the industry's best practices. ● Designed low and high fidelity prototypes based on data to develop cohesive and user friendly solution. ● Conducted usability testing on prototypes to observe user patterns, and further enhance the interface based on the feedback collected. ● Maintained close business relationship with clients and ensure business requirements are in-line with client needs


  • BSc. Information Technology

    at HELP University

    2011 - 2014 (3 years) Kuala Lumpur


  • Chinese Native

  • English Native

  • Malay Negotiation