Experience

  • Digital Partner

    at Interpublic Group

    August 2017 - at Present

    Bruxelles-Capitale

    • Direct local and global digital performance campaigns encompassing all media channels both for B2B and B2C advertisers • Lead partnership roadmaps with Google, Facebook and LinkedIn for IPG Mediabrands with the objective of accelerating digital expertise within the organization and providing enhanced efficiency solutions to advertisers • Run data driven marketing acceleration which leverages the Boston Consulting Group framework in collaboration with Google for key clients • Consult on the development of integrated digital strategies which cover all media touch points – paid, owned earned media (POEM) for every platform / media, including OTT • Ensure GDPR compliance for all Mediabrands clients through digital dataflow analysis and audit

Education

  • Bachelor

    at IECN

    1996 - 2000 (4 years) Walloon Region

Knowledge and keywords

Languages

  • Dutch Native

Hives