I have been working for around 9+ years in the field of SEO, Content Marketing and Web Traffic Analysis, and know the “Bits and Bobs” of:

 SEO
 Website Traffic Analysis and UX Evaluation
 Content Research
 Managing Company’s Operations and Hiring

Experience

  • SEO Strategist

    at 5StarEssays.com

    June 2019 - August 2019

    Islāmābād Capital Territory

     Designed and developed a complete SEO strategy  Managed On-site SEO  Designed strategy for Off-site SEO

  • SEO Manager

    at Numesko

    September 2018 - January 2019

    Islāmābād Capital Territory

    I worked for a digital agency headquartered the UK, with a development lab in Islamabad, Pakistan. Few of the tasks, I performed during my employment with Numesko: 1. Hired a really great digital marketing team 2. Introduced a powerful operational reporting system 3. Managed team of (5-10 people) 4. The defined high-end SEO strategy for buying and selling of smartphones in the UK region 5. Achieved the following targets for two of their websites (target market UK) Achievements (SellTheMobile.com) Once the work wasn't started the organic SE traffic was 824 visits/month. At the end of the 5th month, the traffic was 1100 visits per month. 274 (24%) visits were increased in 05 months. Achievements (www.alphasmartphones.co.uk) In September, SE organic traffic was 3362 visits/month. In February the organic traffic is 5715 visits/month. We increased the site of organic traffic by 40%. It’s a huge gain.

  • Digital Marketing Manager

    at eTek Studio Pvt. Ltd

    February 2014 - December 2017

    Punjab

    During my working period, I have optimized over 20+ websites for Google (UAE, US version). The websites I optimized were related to the industry of interior designing, online shopping stores (MENA/GGC region), food catering, and educational websites & cleaning services in UAE region. Apart from SEO, I also have successfully manage paid campaigns (for both search and display network) on Google Adwords, Facebook and LinkedIn for GCC/UAE region. Furthermore, we successfully developed one of our core product which is EATLO.pk intended to launch for the Pakistan/India market. I designed the whole idea of that product through Usability hierarchical task analysis (HTA).

  • Project Manager

    at JustGasIT

    January 2017 - November 2017

    Islāmābād Capital Territory

    Manage a team of writers, marketers, developers and social media experts

  • SEO Consultant

    at PWB Ultralife Health Care

    January 2012 - September 2013

    Islāmābād Capital Territory

    I worked on eCommerce store (UK) which is ultralifeshop.co.uk. It was a health supplement store in the UK. I ranked its major keywords on Google.co.uk. Later on, we found that the site had some serious usability issues. I conducted the UX evaluation for the whole site by picking 03+ usability experts and conducted a heuristic evaluation. The data/analysis can be seen below. After that, we came up with the compiled issues and we designed and developed a new portal which is currently live as www.ultralifestyle.co.uk. Moreover, we performed the same SEO activities on this new website and ranked (10+) keywords just in 2.5 months on Google.co.uk. We concluded that usability doesn't only effect conversions but keywords rank as well. I also managed PPC campaigns for the new website ultralifestyle.co.uk and tracked conversions with the help of creating funnels using Google analytics

  • SEO Team Lead

    at Cyber Designz

    January 2009 - June 2011

    Islāmābād Capital Territory

    Job Responsibilities: • To design an SEO Strategy based on analyzing Google algorithm (Panda, Penguin, overstock penalty etc..) • To assure Google webmaster guidelines to all SEO/PPC projects • To research and develop ideas and work with content writers, therefore to generate high-quality content • To work with link builders to create quality backlinks • To work with developers and designers to create easy to use, learnable and fully functional interface.

Education

  • Software Engineering

    at Bahria University

    2011 - 2014 (3 years) Islāmābād Capital Territory

Knowledge and keywords

Languages

  • English Conversation

  • Urdu Native

Hives