• Senior Officer

    at Zong CMPak

    May 2017 - October 2019

    Islāmābād Capital Territory

    Commission structure Implementation and automation. In-depth, analysis and validation of the new commission structure. Dry-Run and verification of calculation structure and formulas. Automation & system development of new commission and KPI reports. Development of auto-population calculation model on excel. Coordination with Audit, Finance & HR for commission review and payout. Financial modeling and impact analysis of commission logic changes & updates. Training to regional teams. Devising target setting criteria and authentication of monthly targets from region. Micro level Sales targets setting / verification and alignment with topline targets Designing promos and creation of dashboard for channel uplift. Reporting and visibility of Monthly KPI’s of sales team.

  • Senior Officer

    at Zong CMPak

    May 2016 - May 2017

    Islāmābād Capital Territory

    Revenue Planning: Responsible for ensuring revenue targets and increasing customer ARPU by maintaining targeted stock levels at Retail and Franchise channel, ensuring sufficient stock issuance & float at retail and franchise level. Analyzing RSO to Retailer serving patterns to effectively and efficiently uplift the distribution channel. Revenue target setting on monthly basis, furthermore devising ways to control geographical Scratch card dumping violations. Designing promos to boost retail expansion, business case analysis, formulation of qualification criteria and mechanics, target setting and visibility Providing visibility Dashboards for different reporting requirements including Recharge Loading – component-wise break-up, Market Float & Stock Cover Days and performance dashboards. Franchise and Retail categorization & RSO route planning, optimization of RSO to retail serving pattern. Special projects including.

  • Graduate Trainee Offcier

    at Zong CMPak

    January 2015 - May 2016

    Islāmābād Capital Territory

    Mobile Number Portability team: Daily reporting dashboards for NPR generation, Port-in and Port-out, handling PTA and other customer related issues pertaining to MNP complaints. Investigation of customer past record and meeting regulatory requirements for MNP. Carry out regional reporting, maintaining daily NPR status for meeting defined timelines of processing. Coordination with brands team for development of BVS user manual for retailers.

  • Marketing analyst

    at Digital Global Services

    July 2014 - January 2015


    Optimization, quality control, and verification of the leads generated for the EDU business of DGS. Providing strategic marketing insights and alerting for optimization requirements by deep data analysis. Responsible for problem identification and rectification. Deliver monthly leads demanded by affiliated universities for specific programs in given time frame


  • MBA

    at Lahore School of Economics

    2013 - 2014 (1 year) Punjab

  • BBA Honors

    at Lahore School of Economics

    2009 - 2013 (4 years)

  • Advanced Microsoft Excel

    at Pakistan Society for Training and development

    2011 - 2011 (1 year) Punjab


  • English Native

  • Urdu Native