Experience

  • Owner

    at Beauty Fix

    September 2015 - August 2019

    Province of the Western Cape

     Managing a team of four sales representatives.  Managing relationships with all salon owners.  Acquisition of all new clients.  Management of creative agencies to develop the brand, corporate identity elements and product design.  SEO of website, appearing first on first page of Google.  SEM for various campaigns.  Updating website content using coding.  Creating online promotional campaigns, reaching over 200,000 users organically.  Advertising campaigns on Google Adwords, Facebook and Instagram.  ROI analysis of each campaign as well as click through and conversion analysis.  Community and content management of all social media platforms, including Facebook, Instagram and Twitter.  PR management, with features in from: Cosmopolitan, Marie Claire, ELLE, Fair Lady, Women’s Health, Your Family, Sarie and People.  Event management for all brand activations.  All admin including sales reports, budgeting and accounting.

  • Marketing and Communications Manager

    at Unitrans Supply Chain Solutions

    January 2010 - August 2015

    Gauteng

     Brand custodian – conducting brand audits, creation and implementation of a comprehensive corporate identity (CI) guide, management of all business requests affecting the Unitrans brand.  Identifying and implementing corporate brand strategy annually.  Preparing and management of marketing budget.  Managing various creative agencies; creating briefs, reverting on designs, ensuring all creative work meet brand objectives and are aligned to CI.  Digital marketing campaigns on industry specific websites.  Project management of redesigning the Unitrans website with revised content and new look and feel.  Producing a corporate DVD and brochure.  Corporate communications – liaising with the media.  Coordination of all crisis communication..  Management of all promotional material.  Management of all marketing collateral.  Event management – launches and staff road shows across South Africa.  Writing, editing and proof reading of internal news publication.

Education

  • Digital Marketing

    at University of Cape Town

    2019 - 2019 (1 year) Province of the Western Cape

  • BCom Degree

    at Stellenbosch University

    2006 - 2008 (2 years) Province of the Western Cape

Languages

  • English Native

  • Afrikaans Native

Hives