at Beauty Fix
September 2015 - August 2019
Province of the Western Cape
Managing a team of four sales representatives. Managing relationships with all salon owners. Acquisition of all new clients. Management of creative agencies to develop the brand, corporate identity elements and product design. SEO of website, appearing first on first page of Google. SEM for various campaigns. Updating website content using coding. Creating online promotional campaigns, reaching over 200,000 users organically. Advertising campaigns on Google Adwords, Facebook and Instagram. ROI analysis of each campaign as well as click through and conversion analysis. Community and content management of all social media platforms, including Facebook, Instagram and Twitter. PR management, with features in from: Cosmopolitan, Marie Claire, ELLE, Fair Lady, Women’s Health, Your Family, Sarie and People. Event management for all brand activations. All admin including sales reports, budgeting and accounting.
Marketing and Communications Manager
at Unitrans Supply Chain Solutions
January 2010 - August 2015
Brand custodian – conducting brand audits, creation and implementation of a comprehensive corporate identity (CI) guide, management of all business requests affecting the Unitrans brand. Identifying and implementing corporate brand strategy annually. Preparing and management of marketing budget. Managing various creative agencies; creating briefs, reverting on designs, ensuring all creative work meet brand objectives and are aligned to CI. Digital marketing campaigns on industry specific websites. Project management of redesigning the Unitrans website with revised content and new look and feel. Producing a corporate DVD and brochure. Corporate communications – liaising with the media. Coordination of all crisis communication.. Management of all promotional material. Management of all marketing collateral. Event management – launches and staff road shows across South Africa. Writing, editing and proof reading of internal news publication.
at University of Cape Town
2019 - 2019 (1 year) Province of the Western Cape
at Stellenbosch University
2006 - 2008 (2 years) Province of the Western Cape