International business professional, with experience in marketing, merchandising, and sales is looking to bring her knowledge to a different company and sector.

Experience

  • Key Account Management

    at Samsung Electronics

    February 2017 - October 2019

    Provincia de Pichincha

    In charge of key accounts in Quito for the Consumer Electronics division including tasks such as: strategic planning, relationship management, project management, retail management, marketing activities, sales strategies, finding, creating and implementing new business opportunities as well as: building, improving, and developing long term customer’s relationships; whilst achieving Samsung’s financial objectives. In 2018 there was an increase of 152% and 46% in the different categories (audio- video and home appliances), respectively. Up to August 2019 in the area of home appliances there was an achieved growth of 7%; whilst the market grew by 5%, and in the case of audio and video the market decreased by 26%, but we experienced a decrease of 7% and we expect to have no decrease by the end of the year.

  • Category Manager

    at Icesa S.A.

    April 2015 - January 2017

    Provincia de Pichincha

    Managed the household appliance category for the different retail chains, part of ICESA S.A: Developed sales and buying forecasts, conducted in depth profitability analysis. Managed marketing and merchandising strategies focused on growth and positioning of each chain and its brands. Defined and implemented portfolios for each chain and region; executed pricing and promotion structures. Conducted regular market visits for price studies and identification of new opportunities. Managed negotiations with the different brands to improve and increase ICESA’s business.

  • Product Manager

    at Confiteca

    April 2014 - July 2014

    Provincia de Pichincha

    Managed the candy, chocolate and Christmas categories: Developed and implemented all marketing and merchandising strategies for categories and brands. Designed new products and created new brands. Administered the expenditure of budgets and elaborated forecasts and financial plans for the brands. Planned and executed sales promotions. Visited the market regularly to understand the necessities and demands of the category. Coordinated and created publicity materials with the design and media agency.

  • International Marketing Account Coordinator

    at Allegro Creative

    January 2011 - July 2013

    California

    Managed over 60 accounts in Mexico, Central America, South America, and the Caribbean: Designed, and developed products (cosmetic accessories). Created product line presentations for each client, such as Walmart, Sam’s Club and Costco. Analyzed market requirements, sales and price strategies. Developed production, pricing, and delivery timelines with factories in China. Assisted in planning and event logistics for the International ECRM, health and beauty trade show; conducted planning sessions with distributors and buyers for all international regions serviced by Allegro Creative. Increased net growth of Latin American accounts by 24% in 2011 and an additional 23% in 2012.

Education

  • Master on Online Marketing an Ecommerce

    at University of Washington

    2017 - 2018 (1 year) Barcelona

  • Certificate in Public Relations

    at University of Washington

    2009 - 2010 (1 year) Washington

  • Bacherlor of Arts in Psychology and Management

    at Webster University

    2001 - 2005 (4 years) Missouri

Services offered

  • Marketing

    Brand management, product development, marketing and communications campaigns.

  • Sales

    Account management and sales strategy. Effective customer relations developing effective customer relations.

  • Financial management

    Implementing financial plans for the company and each account. Establish and work with yearly, quarterly and weekly financial plans and goals.

Languages

  • Spanish Native

  • English Native

  • French Elementary

Hives