• eMarketing Manager

    at UTC

    January 2015 - August 2019


    My function is to integrate, implement and launch 17 websites & order online platform (eCommerce) for EMEA. Analyze and optimize the CRM funnel by defining key opportunities through segmentations and personalization. Optimizing digital marketing strategy to enhance customer experience. • 17 websites launch within 1 year and half (18 months) – brand strategy integration (digital experience design) • eCommerce platform – define key requirements to facilitate customer journey and customer acquisition • CRM – segmentation & personalization (customer chain value model) to enable to take action to improve customer retention and drastically increase customer lifetime value. Define the right data strategy (360° view), data opportunities (lead nurturing) and determine the exact road to achieve the objectives in short- and long-term perspectives

  • Trade Marketing & Communications Manage

    at Stanley Black & Decker

    March 2014 - December 2014


    The headquarters was recently created; my role was to facilitate the strategic direction for all marketing channels. • elaborate marketing communication plan & execution in the 14 European organization & across countries – central point of contact (cross channels) • design & develop a branding strategy, review marketing communication synergies opportunities • build & restructure the pan‐European websites (3 platforms to 1 + global) + online strategies

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