Senior Marketing Manager
April 2017 - at Present
In Charge of Crowne Plaza Brand in GC. Looked after Hotel Indigo with strong brand health growth as well as pipeline development and brought in life the luxury boutique hotel brand, Kimpton to GC in 2018. • Defines the marketing strategy and plans including target definition, brand positioning, offer/message to communicate. • Lead the go-to-market across all areas: media (including social media), PR & celebrities, events, on-property communication & integration with loyalty. • Leverages resource & opportunity of the business & partnership into actionable plans to drive both brand and commercial performance • To improve hotel& owner ROI through developing or optimizing branded guest experience programs, service, brand standard. • To support development marketing • Develops and manages the marketing budget, ensuring effective control of results and ROI, and guarantee that achievement of marketing objectives falls within designated budgets
at Shanghai Disney
July 2014 - April 2017
Planning and marketing strategy development from pre-opening, grand opening and sustaining stage. • Marketing communication integration through different line-of-business and different communication channels including digital, PR, media and event. • In charge of marketing communication materials and trade materials development and production. Worked as gate keeper of finial approval. • Manages relationship with and deliverables of external agencies in the development of integrated creative communication campaigns to support the brand, existing products and new products • Work collaboratively with global headquarters. • Provide leadership, development and coaching to direct reports, as well as external agency partners.
Senior Account Director
at Young & Rubicam
February 2011 - July 2014
Brands: Colgate (exclusive account) , Danone Yogurt • Integrator of Colgate integrated marketing communication campaign through digital, PR, media and event agencies. • In charge of Colgate China and Danone advertising campaign development and production. • Efficiently and smoothly worked with regional & global teams from both YR and Colgate/Danone. • Celebrity management for Colgate.
Associate Account Director
January 2010 - February 2011
Brands: • L’Oreal - L’Oreal Garnier, L’Oreal Professionnel; • Pernod Ricard - Ballantine’s; • Sanofi – Lactacyd; Ricola • Without any handover and orientation after joined, successfully delivered two thematic ad campaigns of Garnier, which won the trust and appreciation from clients. • Hardworking and high efficiency to manage multiple brands. • Worked closely with headquarter in France and worked as knowledge centre in Asia for Garnier including Singapore, Malaysia, Thailand, Vietnam. • Celebrity management for L’Oreal Garnier. • Established a strong and stable team.
Senior Account Manager
at LOWE Worldwide
July 2007 - December 2009
Brands: Unilever - OMO, Comfort, CIF, Domestos • Advertising materials development production for both ATL and BTL. • Worked with Client’s headquarter closely to launch CIF & Domestos brand in China. • Were promoted within half year after on-board for the excellent performance. • In the Agency Appraisal in end of 2008, the score of Account Service team given by Client was raised from “Bad” to “Excellent”.
Senior Account Executive
July 2005 - July 2007
Brand: Lay’s - PepsiCo Foods • Handled ATL advertising development and production delivery by working with team leader. • Provided competitive market study to supportcommunication strategy development. • Handled Celebrity Agencies and stylists.
2009 - 2010 (1 year) Central and Western District
at Huadong East Normal University
2002 - 2005 (3 years) Shanghai Shi