• Head of Inside Sales

    at Apsis

    May 2018 - September 2019

    Skåne Län

    - Ongoing business strategy work to develop Inside Sales at Apsis - Sales coaching and opportunity reviews - Building sales plans and forecasting structures (weekly review with management) - leading the sales process - Team development (training, hiring, activities) - Program development ( creating plans, cross team projects) - Smarketing activities where sales and marketing create lead generating campaigns - Sales Skills training

  • Channel Account Manager Nordics

    at HubSpot

    May 2014 - January 2018


    As the Principal Channel Partner Manager, I was tasked with acquiring, managing and up-skilling Nordic/Benelux marketing agencies around the implementation and use of HubSpot Sales & Marketing Software.

  • Account Manger Nordics

    at McAfee

    November 2011 - December 2013


    As the McAfee Channel Account Manager for the Nordics, I was responsible for Tier II and III resellers in the Nordics and Baltic's. My primary responsibility was to help drive my resellers business, recruit new resellers to the McAfee Channel Program, educate and enable them to have the necessary skill and expertise to sell our full range of products from the endpoint to the network.


  • Inbound Marketing

    at HubSpot

    2017 - 2019 (2 years)

  • Hotel and Turism

    at Hotel and Restaurant School Lugano

    1995 - 1997 (2 years) Ticino


  • Swedish Native

  • English Negotiation

  • Finnish Conversation

  • German Conversation