• Time's Person Of The Year 2006
• Natural change agent - a disruptor, creator and leader
• Innate ability to build, nurture and enhance cohesive teams
• Highly proficient in content ideation, strategy and conversion
• Specialist in branded content, digital content marketing and video production


  • Head of Content

    at SWEET by SPH

    August 2018 - at Present


    • Conceive and create new, compelling short-form & long formats in line with our long-term IP development strategy, including but not limited to original content and branded entertainment • Directly manage projects from development/pitch to production and ensure content is consistent with best practices across all platforms (SPH and client) • Create and lead content marketing strategy across different platforms • Manage client, agency and brand relationships efficiently to create best-in-class visual content • Develop and lead content strategy and eco-systems for different campaigns and clients • Head business development opportunities within SPH to create new revenue pipelines while innovating and revamping legacy platforms

  • Executive Producer

    at Brand New Media

    March 2015 - July 2018


    Created content strategy, both tactical and strategic, with an emphasis in ideation and creation for top brands and agencies • Oversaw all content to be produced for native content hubs including short and long format programs, channel promos, video marketing materials - specializing in brand stories • Worked closely with commercial teams to manage creative development process for all content and formats including bespoke content produced for agencies, direct clients and brand partners • Built and led an award winning team in content ideation, budgeting and delivery • Developed filming and editing treatments to fit a brief from ideation to execution • Produced, scripted and directed branded content videos to fit client briefs • Oversaw filming and editing of video content produced by BNM • Managed all video content deliverables (Over 800 videos per year) for partners in a timely manner

  • Executive Producer

    at NBCU

    January 2010 - February 2015


    Worked closely with Agencies, Brands & Studios to create branded digital content and accompanying marketing strategies to distribute & amplify content • Managed crew & talent on full scale TV & Film productions • Managed multi-million dollar budgets for TV & Film productions • Developed TV pilots and digital programming from inception of concepts to final creation of content • Fleshed out internal concepts and create materials for pitching including writing treatments, creating talent lists and beating out formats (To gain advertising and marketing partners) • Supervised productions from pre-production stage to post-production • Liaised with legal to ensure all deals are moving forward and closed in a timely manner • Built and maintained an extensive plethora of relationships with producers, directors, and production companies across the US and APAC


  • Bachelor of Science

    at University of Wisconsin

    2000 - 2004 (4 years) Wisconsin


  • English Native