Experience

  • Head of Marketing

    at Hong Kong Eastern Sports Club

    September 2017 - May 2019

    Yau Tsim Mong

    • To assist CEO for elaborate business opportunity and business acquisition. • To provide consultation and monitor the whole process for new project/business from branding to • Assist CEO for elaborate business opportunity • Brand re-positioning on Sports Club • Plan and develop all-rounded marketing strategies from political, economic and social factor • Sponsorship strategy such as long term strategic business partner, business collaboration to gain and achieve an win-win situation. • Manage social media campaigns and drive digital presence and brand awareness • Manage media of online, traditional and broadcast

  • Assistant Marketing Director

    at China World Trade Center

    November 2013 - May 2017

    Beijing Shi

    Marketing and Business Development • Initiate market calendars of different brands such as VIP shopping day, VIP exclusive parking space, new product launch sales exhibitions etc • To set up wechat to build the customer data base • Oversee and take an active role in retails, F&B, entertainment and transient sales efforts primarily for the purpose of driving revenue • Conduct market research, analyzing findings on customer profile, purchasing behaviour and provide input for sales development plan Membership and VIP Management • VIP campaign includes, fashion show, arts and culture exhibition, food and wine tasting by hotel’s guest chef, charity event etc • Manage customer loyalty data programs for tracking the spending pattern of membership

  • Senior Marketing Communications Manager

    at Galaxy Macau

    August 2011 - October 2013

    Concelho de Macau

    • Responsible for planning, developing and implement a full spectrum of on property media promotion, media buying, market intelligence, promotional & marketing campaigns including public & media relations, marketing, event management, advertising, social media and market intelligence as well as production of in-house publication. • Integrate the company brand strategy and branding activities into appropriate PR mediums for the groups hospitality, casino, F&B, and Cinemas, entertainment in its target market across Macau, Hong Kong, China and Asia. • Initiate different luxury campaign fit for targeted VIP, eg. Macau Grand Prix, premium watch show, celebrity event and concert, car show, wine event, helicopter campaign etc. • Lead the development of yearly calendar, and develop specific PR messages for Galaxy Macau (Galaxy Hotel, Okura Hotel and Banyan Tree)

  • Senior Marketing Manager

    at Media Asia (Holding) Group

    September 2010 - June 2011

    Central and Western District

  • Marketing Manager

    at PCCW

    July 2001 - September 2010

    Islands District

Education

  • Marketing

    at Heriot-Watt University

    2001 - 2003 (2 years)

  • Business

    at Seneca of Toronto

    1995 - 1996 (1 year) Ontario

Hives