Experience

  • Manager - Marketing & Branding, Zero Carbon Building

    at Construction Industry Council

    April 2019 - at Present

    Kwon Tong

    - Act as Brand Guardian develops and executes marketing, branding and CRM strategies, campaigns and budget according to CIC’s 3-year plan - Function as Brand Strategist, develop and manage campaigns, content & media strategies and plans with creative agencies, in delivering consistent brand messages, driving public visitation and engagement through all communication touch points (ATL, BTL, digital and social media platforms, and visitors’ experience) - Plan and lead digital and social media strategies & tactics to drive fans growth & engagement and public visitation; source stories, photos and videos assets that capture the essence of the brand - Coach and develop a team of 4 on branding, marketing and CRM management, campaign execution and insight-driven integrated marketing communication - Provide advice on visitors’ experience touch points and communication tactics for large scale public demonstration at Kowloon East on August 24, 2019

Languages

  • English Negotiation

  • Chinese Native

Hives