Director of Sales & Marketing FMCG, passionate about initiating and driving changes for improvement. Extensive Field experience and Business Development & Trade Marketing background. Extensive experience in Russia and in Asia-Pacific Region.
Willing to relocate globally.

Experience

  • Commercial Manager (Head Of Marketing And Sales)

    at HEINEKEN Asia Pacific

    October 2014 - July 2016

    Vientiane Prefecture

    Reporting to General Manager, member of the Management Team with P&L responsibility. Responsible for achieving the company’s EBIT, volume and market share growth targets through business strategy development & implementation and Commercial operations improvement. Led the Route To Market optimisation to secure the sustainable growth.

  • Commercial Manager (Head Of Marketing And Sales)

    at HEINEKEN Asia Pacific

    December 2011 - September 2014

    National Capital District

    Reporting to General Manager, member of the Management Team with P&L responsibility. Led all Sales & Marketing operations of the company.

  • Go To Market Architecture Manager

    at PepsiCo

    May 2010 - December 2011

    Moskva

    Provided development and implementation of the most profitable Go To Market models optimising retail coverage during the integration of four product portfolios (beverages, snacks, juices and dairy products) that accelerates company’s top line growth and sustainable cost optimisation

  • Route Engineering Manager

    at PepsiCo

    December 2008 - May 2010

    Moskva

    Developed and rolled out the new sales route principals all across the country. In collaboration with Business Development Manager led the annual Sales Plan preparation.

  • HEINEKEN

    at Business Development Project Manager

    May 2007 - December 2008

    Sankt-Peterburg

    Led the implementation of the new KPIs approach for all levels of the Sales Team. Oversaw the development and implementation of the new Execution Standards for the Sales Force. As a member of the Business Development team contributed to the number of commercial and Trade Marketing projects for the Sales Force operations efficiency increase.

  • Area Sales Manager

    at HEINEKEN

    July 2005 - May 2007

    Sankt-Peterburg

    Responsible for the sales targets fulfilment in the second biggest region in the country. Provided the objectives of sales and distribution through distributor management.

  • District Manager

    at Philip Morris International

    August 2001 - July 2005

    Sankt-Peterburg

    Reporting to Field Manager was responsible for achieving of company’s volume and market share targets in all trade channels.

  • Territory Executive

    at Philip Morris International

    July 1998 - August 2001

    Kaliningradskaya Oblast’

    Reporting to District Manager was responsible for achieving of distribution and volume targets on the respective territory.

Education

  • Advanced Management Program

    at INSEAD

    2012 - 2012 (1 year) Singapore

  • Finance For Non-Finance Managers

    at TOPP Group

    2010 - 2010 (1 year) Moskva

  • Successful Negotiations

    at Training Institute

    2007 - 2007 (1 year) Sankt-Peterburg

  • Project Management

    at International Management Institute

    2007 - 2007 (1 year) Sankt-Peterburg

  • Effective Staff Motivation

    at Training Institute

    2005 - 2005 (1 year) Sankt-Peterburg

  • Electromechanical Engineering

    at Kaliningrad State Technical University

    1988 - 1993 (5 years) Kaliningradskaya Oblast’

Languages

  • Russian Native

  • English Negotiation

  • Polish Conversation

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