• Sales VP

    at Link motion Future

    May 2017 - at Present

    Beijing Shi

    -According to financial indicators assigned by the group company, establish company overall sales strategy and sales objectives, and further break-down sales tasks and KPIs to individuals. -Development of key customers of traditional and emerging EV maker, maintenance of high-level relationships with strategic partners. -Involvement in product-line planning including vehicle operating system, intelligent cockpit system, domain controller system. -Responsible for daily communication with Finland S/W design team, organizing oversea team to visit key customers, making product promotion materials, technical solutions and commercial contracts together.

  • Sales Director

    at FUJITSU Semiconductor-Beijing Branch

    May 2014 - May 2017

    Beijing Shi

     Base on revenue and growth objectives assigned by Headquarter, establish performance target of each office,formulate regional tactical sales plan, performance appraisal plan and incentive plan of teams and individuals.  North China Distribution Channel Management, including sales plan audit, performance evaluation, incentive plan.  Potential market and customer development. Continue to development new potential market and new customers based on company strategy and business demand.  Support local sales team with key accounts/Design partners to guarantee new product D-win.  In charge of monitoring key accounts, market and competitor activity, expand the contact with institutions and government, and provide feedback to company leadership.

  • Regional Sale Manager

    at FUJITSU Semiconductor BeiJing Branch

    May 2007 - May 2014

    Beijing Shi

     Built up Dalian and Xian office respectively in 2007 and 2012, main responsible for forming local sales team and leading them to open the local market.  Responsible for the development new distributors and design partners, as well as the daily management and performance evaluation of distribution channels.  Develop and maintain high-level relationship with local fabless and relevant ecosystem partners to raise awareness of Fujitsu foundry and IP license business.  STB and Automotive key accounts development and key projects management.

  • Assistant Sales Manager

    at FUJITSU Semiconductor Beijing Branch

    May 2003 - May 2007

    Beijing Shi

     Assist branch manager to build up local sales and FAE team, develop new distributors in north China and especially develop local design partners.  Take charge of the promotion of MCU, Flash Memory, Digital STB product line in North China, key customers and strategic projects support.  Ensure accuracy of sales forecasting through weekly reviews & updates of prospects with sales teams & follow up closely  Cooperate with Japan's product department and domestic engineering department to realize local support and local production of key transfer projects.

  • Sales Engineer

    at Renesas Semiconductor Beijing Branch

    May 2000 - May 2003

    Beijing Shi

     Work closely with FAE team, to ensure MCU product-line D-wins and market share in both household electrical appliances and automotive market.  Japanese automotive electronics/household appliances customer projects tracking, improve the L/T and price support for key accounts, to achieve local design-in, local mass production.

  • Sales Engineer

    at BEIJING ZHONGQING Digital Equipment

    September 1998 - April 2000

    Beijing Shi

     ZQL970X Series Dual-color and Full-color LED Display Driver IC and related solution promotion in north China.  Key accounts and key projects support (Leyard and Blue-light).


  • EMBA

    at Peking university

    2013 - 2016 (3 years) Beijing Shi

  • Leadership training course

    at A.S.K Education Group

    2008 - 2009 (1 year)

  • Mechanical and Electronic

    at Zhejiang Sci-Tech University

    1994 - 1998 (4 years) Zhejiang Sheng


  • Chinese Native

  • English Negotiation