Experience

  • Intern of Marketing and Public Relations

    at Fragrance Group

    June 2019 - at Present

    London

    - Assisted the company in external liaison work, established a continuous good communication relationship with the media, sent and received emails, contacted with brand promotion bloggers and cooperating celebrities; - Assisted and participate in various external public relations activities and BD activities of the marketing and public relations department of the company, and completed some execution and support work; - Responsible for establishing online (Instagram, Facebook) and offline (stores of Supergrug in the UK) connections with media, collecting marketing data from stores and compiling reports

  • Marketing Intern

    at Burberry (British luxury brand)

    February 2019 - September 2019

    London

    - Participated in the daily operations of Burberry London Regent Street Store (the world's largest store), responsible customer inquiries handling, sales data recording and reporting, product delivery, warehouse management, operations, visual display, etc.; - Participated in company professional training, analyzed customers through the company's internal website, and received brand training to understand industry and consumer needs; - Classified customers according to their consumption records, preferences, habits, etc. Maintained existing and potential consumers, and established good relationships with them; - Responsible for communication, invitation and reception of media and other relevant companies to participate in various activities held by the store to enhance brand influence; - Participated in planning various store activities and assisted in the implementation of marketing and public relations activities;

  • Store Supervisor

    at PVH (the world's second largest clothing group)

    November 2017 - December 2018

    London

    - Assisted the manager in the daily operation management of the menswear department, motivated the sales team to actively complete sales targets, with daily sales amounting to 2000 pounds; - Helped new employees to get familiar with store operation as well as apparel cutting and folding, customer service, schedules, holiday arrangements, etc., so as to provide professional services to customers; - Participated in and organized brand activities during the Christmas period, responsible for the decoration and layout of the store, during which the sales volume was much higher than usual; - Assisted sales personnel in handling emergencies and customer complaints about services and goods; - Explained the product features to Chinese customers (such as the famous Chinese actress Jiang Shuying) and helped them with style selection, and was highly recognized by both customers and the manager

Education

  • BSc (Hons) Fashion Management

    at University of Arts London

    2016 - 2019 (3 years) London

Languages

  • English Negotiation

  • Chinese Native

Hives