• Sr. Sales Executive - HORECA

    at Mitras International Trading LLC

    September 2019 - at Present


    • Promote Full range of the company specialized products to the customers • Explore and reach sales opportunities in the allocated region to achieve sales target and increase sales revenue. • Develop sales and marketing strategies to drive sales growth in the assigned area. • Maintaining fruitful relationships with new and existing customers • Handling and closing customer complaints. • Provide innovative ideas and suggestions to improve the market presence. • Negotiate sales terms including prices and delivery in line with the corporate guidelines. • Relationship management, to build up and maintain the image of the company.

  • Territory Sales Officer – Large Groceries and General Trade

    at Shan Foods – Karachi, Pakistan

    April 2018 - June 2019


    • Devise effective territory sales and marketing strategies • Analyze data to find the most efficient sales methods • Meet with customers to address concerns and provide solutions • Discover sales opportunities through consumer research • Present products and services to prospective customers • Assess sales performance according to KPIs • Monitor competition within assigned.

  • Business Development Officer

    at Engro Foods, Five Star Distributors

    March 2015 - February 2016


    • Business expansion in existing & new geographies as per instructions. • Execute launches of new products and brands as per plan. • Execution of capacity building initiatives for business growth. • Ensure proper record of fixed assets deployed in the market. • Timely identification of issues hampering the business growth for further action. • Preparation, maintenance & servicing of distribution routes to maximize productivity & profitability of the business. • Keen market intelligence & timely reporting for further action • Ensure compliance of operating procedures to minimize all type risks. • Achievement of monthly, annual volume & revenue target of Territory.

  • Marketing and Sales Executive

    at Express Ad, Muscat, Oman

    April 2014 - February 2015

    Muḩāfaz̧at Masqaţ

    • Liaison and networking with a range of Clients and partner organizations • Generating new business by leveraging existing relationships, prospecting, conducting market analysis and launching campaigns. • Maximizing sales to ensure optimum profit • Maintaining and updating customer data base

  • Internee- Project Associate in Organization & Development Department

    at Engro Foods

    July 2013 - August 2013


    • Maintained and managed Performance appraisal of the employees • Managed and made Job Description ( JD’s) for each department of Engro foods • Coordinated with the General Managers of each department regarding the Confidential data


  • Masters of Business Administration

    at Institute of Business Administration

    2015 - 2017 (2 years) Sindh

  • Bachelors of Business Administration

    at Iqra University

    2009 - 2013 (4 years) Sindh


  • Arabic Native