Experience

  • Digital Marketing Specialist

    at ZE Creations

    February 2019 - October 2019

    Punjab

    Plan and oversee marketing campaigns and strategies. Research and analyze marketing information, including market trends, pricing, competitor offerings, product specifications, and demographic data. Work with creative teams to brainstorm branding ideas, advertising copy, graphic designs, and promotional materials. Manage multiple social media accounts and plan advertising campaigns for (Facebook, Google, Youtube, LinkedIn, Instagram, etc.). Plan and monitor clients' presence on social media. Organize events and product exhibitions. Measure performance of digital marketing campaigns using various analytics tools (Google Analytics, Facebook Insights, WebTrends, etc.). Handle customer queries and complaints efficiently. Implement effective strategies to increase customer retention.

  • Sr. Public Relations Executive

    at Latitude CRS

    February 2018 - February 2019

    Punjab

    Develop and execute publicity campaigns that integrate with client's marketing strategies. Write press releases, research articles and opinion pieces. Deal with enquiries from the public, the press, and related organizations. Arrange interviews and speaking opportunities with print, online and broadcast media. Monitor the public's opinions on clients and topical issues. Create promotional campaigns to garner positive media attention and increase brand awareness. Organize and attend promotional events such as press conferences, exhibitions, and tours. Liaise with clients, managerial and journalistic staff about budgets, timescales, and objectives. Develop crisis management and risk assessment plans, and implement them to protect clients' reputation.

Education

  • Google Analytics

    at Google

    2019 - 2019 (1 year) Punjab

  • Google Ads Search

    at Google

    2019 - 2019 (1 year) Punjab

  • Bachelor's in Marketing & Public Relations

    at Curtin University

    2014 - 2018 (4 years) State of Western Australia

  • Diploma in Business

    at Curtin University

    2012 - 2014 (2 years) State of Western Australia

Languages

  • English Negotiation

  • Urdu Native

  • Punjabi Native

Hives