• Head of marketing and business development

    at bni

    September 2018 - at Present

    Muḩāfaz̧at al Qāhirah

    - Leading solution selling strategy initiatives to maximize sales by utilizing digital, non-digital tools and strategic partnerships with other agencies to generate leads and convert them to profitable business. - Continual up-to-date competitive analysis and pricing in market. - Maintaining financial controls, planned business operations and expenses while identifying and pursuing opportunities to grow business operations and boost profits. - Introduced a new workflow management system, to streamline the work process and increase overall efficiency. - Support in planning and implementing necessary manpower plan for current and future goals. - Marketing consultancy and management of clients and large accounts. - Achieved sales goals by leveraging interpersonal communication skills and product knowledge to cultivate and secure new customer relationships.

  • Senior brand manager

    at Heineken Egypt - Al Ahram Beverages

    June 2009 - August 2018

    Muḩāfaz̧at al Qāhirah

    - Responsible for the development of the spirits portfolio, category optimization and the development and implementation of strategic, marketing and commercial plans. - Orchestrated launch for over 20 new products in different categories to expand market share and increase revenue of the spirits category. - Successfully developed and launched the second global beer brand (Desperados) into the Egyptian market, by creating a uniquely specific production process to make it financially feasible to produce and sell the brand in the Egyptian market. - Reduced production costs for the spirits category by decreasing COGS, optimizing production and packaging costs alongside supply chain and production teams, resulting in receiving an award for highest cost reduction in the company in 2016 and 2017.

  • Senior account manager

    at Tarek Nour - DDB

    September 2007 - June 2009

    Muḩāfaz̧at al Qāhirah

    - Oversaw and established several 360 ATL/BTL advertising campaigns for both the local and regional accounts - Continuously monitored and analyzed prospective and existing competitors of current clients - Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration. - - Mentored junior account management professionals to develop skills and increase company revenue. - Researched and monitored emerging industry trends, new applications, concepts and procedures to advise clients on competitive strategy to further enhance brand identity and increase sales.


  • Bachelors

    at Misr International University

    2003 - 2007 (4 years) Muḩāfaz̧at al Qāhirah


    at New Cairo British International School

    1998 - 2003 (5 years) Muḩāfaz̧at al Qāhirah


  • English Native

  • Arabic Native