Experience

  • B2C Marketplace Product Designer

    at Three Heads

    September 2018 - August 2019

    Häme

    On-demand car servicing app that links car owners to mechanics with the flexibility of time & location. • Analysed the project by collaborating with the product manager, developers and stakeholders • Headed the UX and entire design process to be precise and clear, hired 2 designers for front-end development • Carried out user analysis, grew engagement rate by 40% and booking process 30% with UAT

  • Web Manager, Growth Hacker

    at Tomini Classics

    August 2013 - July 2018

    Dubayy

    A group of companies – shipping, classics, transport, technical services and real estate. • Built & launched Online Car Showroom for Tomini Classics with 200+ cars with complete details • Designed Virtual Tour for website visitors, photographed 150+ cars with every single detail to develop an interest • Opened 2nd showroom in Kuwait as a potential market in MENA region, a decision originated from analytics • 2X the website traffic with optimization, strategies for online marketing and social media • Monitored site analytics for user behaviour analysis, reporting to stakeholders, marketing teams • Saved $25,000 for developing websites for sister companies, built and launched CMS websites, trained department heads to maintain site content independently

  • Product Designer, Project Manager

    at Next Generation Path

    February 2012 - August 2013

    Dubayy

    Digital agency specialized in branding, web design and navigational solutions. • Led design process from pitching the idea, user flows diagrams, prototypes to successful project delivery • Designed branded location maps that turned out one of the successful product with a new income source • Escalated front-end development by 50%, quality score by 40% by implementing Bootstrap • Project management for 50+ projects for branding, web & graphic design, adverts, catalogues

  • Lead UX Designer

    at M Blue Designs

    December 2008 - November 2011

    Islāmābād Capital Territory

    A UK based digital agency providing CMS website and e-commerce solutions. • Generated additional revenue (hourly basis) by implementing customer support function • Redesigned front-end of official e-commerce platform, introduced new technologies including SSL, Bootstrap, analytics, lazy loading, CDN, escalated front-end development process by 33%, improved checkout process by 60%, time on site by 30% and speed by 40%, assisted developers for feature development & management

  • Founder

    at Media Solutions

    October 2006 - November 2008

    Khyber Pakhtunkhwa Province

    Software house with web, software and advertising solutions. • Achieved annual revenue target of $4,000 within 6 months through market research, customer acquisition and product targeting. Generated revenue from custom-built School Management System for local schools • Project management, requirement analysis, planning, solution development, testing, deployment and support

  • Webmaster, Web Design Internee

    at Early Career

    April 2004 - August 2006

    Khyber Pakhtunkhwa Province

    • ICMS Edu. Complex – Reduced printing costs to $100 from $6,000 by building CRM (online admissions, results system) followed by 40% crowd reduction on the main reception. Initiated online presence by building websites, organic SEO, social media marketing • Liwal Ltd – Launched websites for Liwal Computers (online store) and ESRI GIS Afghanistan. Carried out organic SEO and increased traffic by 100k+ monthly visits in three months • Leads Software House – website design, PSD to HTML, CSS

Education

  • Fundamentals of Digital Marketing

    at Google

    2019 - 2019 (1 year)

  • Business Analysis Foundations

    at LinkedIn

    2019 - 2019 (1 year)

  • Growth Hacking Foundations

    at LinkedIn

    2019 - 2019 (1 year)

  • E-Commerce in the UAE

    at TRA, UAE

    2018 - 2018 (1 year)

  • BS Honors in Business

    at Virtual University of Pakistan

    2004 - 2009 (5 years) Khyber Pakhtunkhwa Province

Languages

  • Arabic Elementary

  • Urdu Native

  • English Negotiation

Hives