• VP Operations

    at Ninja Van Logistics

    October 2018 - at Present


    ➢ Lead the country in its central warehouse, regional warehouse & Sort operations as the subject matter expert pertaining to all operations. ➢ Ensure the sorting operations performs with ever-improving operational efficiency and scalability. ➢ Develop incentive programs that promote key efficiency and output, aligned pickup fleet, Warehouse, Sort metrics & middle mile operations. ➢ Lead achievement / over-achievement of profitability targets, and drive cost leadership against similar competition. ➢ Monitor process efficiency and sort operation performance through deep metrics analysis with optimization of overall operations funnels well as on-the-ground presence. ➢ Oversee daily operations of work streams via active engagement with 5 direct report work stream managers & 25 indirect report team leads. ➢ Build and upskill Warehouse & Sort middle management on operations and manpower management and critical reporting requirements as well as instill self-improvement

  • Commercial Innovations Manager

    at The Coca-Cola Company

    December 2016 - October 2018

    Negeri Sembilan

    ➢ Champion commercial project driven initiatives to provide competitive advantage for Singapore, Malaysia & Brunei’s business. ➢ Build, track & solve various issues with lead all innovation business projects progress & operational process improvement initiatives. ➢ Delivery of commercial driven experimental projects toward successful paths from ideation, launching, marketing effort, channel penetration in different countries. ➢ Responsible for development of new SOPs, new processes and best practices to scale & enhance the effectiveness and efficiency of each country’s commercial operations. ➢ Develop solid business case with collaboration from internal cross departments & external stakeholders for optimization of user funnel. ➢ Review existing business process and drive operational improvement via new technological innovations. ➢ Lead and conduct training for new commercial initiatives introduction.

  • Channel Trade Marketing Lead

    at Yee Lee Trading Co. Sdn. Bhd.

    July 2014 - December 2016

    Kuala Lumpur

    ➢ Defining and Developing multiple Channel growth and strategies aligned with various product categories, pursuing to win at POS developing and coordinating Multi-Category-Trade-Activities based on various consumer’s behavior, Channel Characteristics and targeted Customer criteria. ➢ Lead the development process of Special Project Activities, Integrated Commercial Planning, Monthly Business Planning and Solutions for all multiple product categories in various channel. ➢ Ensure timely execution aligning with different cross department, Key Account & Field Sales Teams, Marketing Teams, Supply and Logistic Teams. ➢ Lead the GTM Business Planning including headcount, OPEX & CAPEX budgeting. ➢ Develop various technology initiatives to ensure better execution with initial planned ATL & BTL plan from Trade and Brand Marketing Teams. ➢ Identify the business position of different product category (volume & spend) and communicate issues and opportunities.

  • Category Trade Marketing Lead

    at Yee Lee Trading Co. Sdn Bhd

    January 2013 - July 2014

    Kuala Lumpur

    ➢ Plan the yearly & quarterly execution plan at various channel to drive higher demand for product categories. ➢ Managed Brand Management strategies to sustain the need at the consumer end by conduct various competitor, market & consumer demand forecasting and analysis. ➢ Tracked and analysis the promotion effectiveness among various promotion mechanic ➢ Develop Customer Business Planning & Strategy Development for Categories and each account aligned with yearly targets for each of the channel. ➢ Lead the assigned market demand planner team for replenishment and forecast inventory level within the category for the 15-distribution center & warehouse. ➢ Reviews P&L spending within the categories, challenges inaccuracies and inefficiencies where appropriate. ➢ Maintains visibility to the forecasted volume & marketing spend report to ensure the forecast & spend is accurate of the category, quarter & full year.

  • Venture Development Manager

    at Rocket Internet Sdn. Bhd.

    January 2012 - January 2013

    Kuala Lumpur

    ➢ Drive, plan, implement & execute various on ground function & process from zero such as online/offline marketing, product development, supply chain management, customer services and retail operations. ➢ Rotated to a three new venture (Zalora, Home24 & Lazada) with different challenges and business models in different countries (Malaysia, Singapore & Indonesia) ➢ Gain an insight perspective on internet start-ups, day-to-day management, and operation to build deep functional expertise. ➢ Liaise with the Germany global management team closely to develop strategies and various operation functions. ➢ Track & achieve each stages of key performance metrics growth to meet the company aggressive growth strategic. ➢ Analysis the data generated from web page traffic & sales transaction daily data to rationalize the best items to be feature on web, consumer preferences and localization.

  • Associate

    at The Boston Consulting Group

    June 2011 - January 2012


    ➢ Develop commercial relationships and display strong account management capabilities. ➢ Work closely with Client Managers at various levels to gain a thorough understanding of their needs and requirements and delivering against their expectations. ➢ Carry out research and data collection to understand the organization ➢ Conduct analysis; interviewing the client's employees, management team and other stakeholders. ➢ Running focus groups and facilitating workshops; ➢ Preparing business proposals and presentations. ➢ Identifying issues and forming hypotheses and solutions; ➢ Presenting findings and recommendations to clients; ➢ Implement recommendations/solutions and ensuring the client receives the necessary assistance to carry it all out ➢ Productivity improvement programs, large scale capital investments, go-to-market planning, customer acquisition and retention, network planning, deployment and optimization, process design and optimization


  • Master, Business Administration (MBA)

    at Universiti Tunku Abdul Rahman

    2009 - 2011 (2 years) Kuala Lumpur

  • Bachelor’s degree, Business Administration (BBA)

    at Universiti Tunku Abdul Rahman

    2007 - 2009 (2 years) Kuala Lumpur

  • Diploma, Business Administration

    at Kolej Tunku Abdul Rahman

    2005 - 2007 (2 years) Kuala Lumpur


  • Chinese Native

  • Malay Native

  • English Native