• Marketing & Communications Associate

    at Shimadzu Asia Pacific Pte Ltd

    October 2017 - at Present


    • Execute promotional campaign materials to establish and grow the brand presence in the Asia pacific market via the designing of flyers, media kits and giveaways • Plan, conceptualise, coordinate and execute internal and external events to meet business objectives (e.g, Annual Partners' Meeting, Product Launches, Global Summits, Company Anniversary Dinner) • Member of the Shimadzu Global Branding Committee, to create fresh ideas and new designs to be executed globally • Develop and design presentations in PowerPoint that tell the story through clean, concise, and well-organised slides

  • Marketing & Communications Executive

    at Sciencewerke Pte Ltd

    January 2015 - October 2017


    • Design and produce marketing materials (such as flyers, brochures, pull up banners, email blast, landing page graphics, etc) • Conceptualise and implement promotions to drive sales in Singapore, Malaysia and Indonesia • Manage E-mail marketing campaigns by designing targeted e-mails to send out to tailored customers (i.e, Email marketing segmentation) • In-charge of lead generation, and its adoption into Customer Data Base Management tool, SugarCRM • Work closely with suppliers and sales team to plan and execute seminars for the purpose of lead generation • Manage booths/tables at conferences, ensuring the involvement of customer participation • Handle multiple websites at one time, regularly updating it whenever there are promotions and/or new products • Develop new brand identity for a start-up company, and supporting it with a variety of marketing collaterals


  • Communications

    at University at Buffalo

    2013 - 2015 (2 years) Singapore

  • Industrial Design

    at Nanyang Polytechnic

    2010 - 2013 (3 years)


  • English Native

  • Chinese Conversation