• Senior Digital Marketing Executive

    at Chan Brothers Travel

    May 2017 - at Present


    - Develop a comprehensive online strategy for Social Media platforms, Email Marketing and Branding methodologies via social media, Facebook, Travel Blogs, EDMs - Create and/ or edit and publish content for Chan Brothers Travel Facebook, Twitter, blog - Manage social media activities and coordinate with partners, both internal and external - Analyse and measure the effectiveness of online Facebook conversion, analysing key performance indicators to optimise e-commerce activities - Keep current with emerging internet marketing tactic, strategies and technologies - Develop and liaise with National Tourism Organisations' to carry out campaigns with relevant departments to increase brand and product awareness to boost sales revenue - Ensure that all requirements tied to various partnerships with external companies are met - Usage of Salesforce for loyalty program - Involve in implementation of Salesforce Marketing Cloud and Journey Builder

  • Marketing Communication Executive

    at Roses Only Asia Ptd Ltd

    January 2015 - March 2017


    IT and Website - Look into website's overall maintenance and upkeep, ensure that website is running - Maintain continuity of the design layout and design - Liaise with IT developers closely to ensure that website is never down and when it is, to ensure that it is quickly solved. - Update management on recommended changes to the website if any. For example, create a customized section for customer to create their own ideal gift box Customer Service - Answer calls and process orders whenever required - Liaise with walk in customers when required - Solve customers’ enquiries, giving them feedbacks on what to buy. Marketing - To do research and recommendations on which platforms company should work with, example, promotion with banks - In charge of social media updates, such as Facebook and Instagram - Generating monthly Sales Report for accounting purpose - Overall in charge of Cheetahmail, sending out of EDMs weekly


  • Bachelor in Tourism & Events Management and Marketing (Double Majors)

    at Murdoch University

    2012 - 2014 (2 years) Singapore

  • Diploma in Business IT

    at Nanyang Polytechnic

    2007 - 2011 (4 years) Singapore