Experience

  • Content Strategist

    at Hyperion Development

    March 2018 - at Present

    Province of the Western Cape

    Manages team projects by assessing timelines, allocating resources and managing graphic designer, copywriter and frontend developer. Coordinates bi-weekly team sprints to align team productivity and output with company needs. Coordinates weekly email marketing campaigns, creates daily organic content and manages company social media accounts. Develops monthly content strategy and manages freelance copywriters.

  • Copywriter and Operations Manager

    at Ates Africa

    May 2017 - February 2018

    Province of the Western Cape

    Wrote content for brochures, website, and itineraries, based on research and prior experience in tourism. Proofread, uploaded, and organised website content via WordPress. Maintained client relations and created various quotations and budgets for tour packages.

  • Marketing Executive

    at Karhoo

    April 2016 - November 2016

    New York

    Expanded beta tester program 180% by optimizing process for recruiting and onboarding users. Designed and distributed email campaigns for NYC user base. Improved open rates on campaigns by analyzing customer feedback, trip data, and email metrics. Supported Head of Consumer Marketing with agency relations and administrative tasks.

  • Manager, Tours Department

    at Southern Ambition Africa

    September 2014 - March 2016

    Province of the Western Cape

    Managed a team of 4 tour associates, ensuring deadlines were met while delegating responsibilities. Created and designed content for print and email marketing campaigns. Coordinated tour logistics based on client needs and budget. Improved office efficiency by facilitating post-trip evaluations and capturing finances. Performed as trip leader of groups ranging from 10-90 exchange students through Southern Africa.

Education

  • Google Analytics for Beginners

    at Google Analytics Academy

    2019 - 2019 (1 year)

  • B.A. International Studies

    at American University

    2010 - 2014 (4 years) Washington, D.C.

Hives