• Senior General Manager - Strategic Development

    at Kopitiam Asia Pacific

    November 2019 - at Present


    Responsible for achieving the Annual Operating Plan & driving the strategic direction & growth of Oldtown’s F&B operations with annual sales of more than RM300mil across about 230 outlets, by focusing on development of direct & franchise outlets, identifying new growth channels & opportunities, and bringing financial leadership & discipline to achieve sustainable business results & performance. Leading development of the 5-year (2021-2025) Strategic Roadmap.

  • CFO (Restaurant Operations)

    at QSR Brands, Malaysia, Singapore, Brunei & Cambodia

    April 2017 - May 2019


    Responsible for finance of KFC & Pizza Hut businesses with annual sales of RM4billion across 1,200 outlets. For 2016-2018, achieved Sales & EBITDA with CAGR of 6.5% & 8.6%. Partnered brand teams to address risk areas, product pricing/costing, FP&A, transfer pricing & proposed corrective actions for non-performing stores. Worked with Property team on site selection & revamped financial evaluation of new outlets/store renovation. Led implementation of MFRS 9, 15 & 16. Member of Tender Committee & worked tirelessly as part of IPO Working Group throughout 2018 & Q1 2019 to prepare QSR Brands for listing in Malaysia.

  • CFO

    at JAG Group, Asia

    September 2015 - March 2017

    Kuala Lumpur

    Responsible for group finance, covering 6 brands (Appco, SG Global, Simply Giving, Ascend, Shaves2U & EatPlayLive) with annual revenue of RM200mil across 7 countries. Active role in (a) acquisition & setting up Ascend’s general aviation business in provision of helicopter leasing & air taxi/charter services in Malaysia & Indonesia; and (b) acquisition, integration & growth of Shaves2U business & operations in Malaysia & Singapore. Resolved legacy issues & backlogs. Standardized reporting/analysis & centralized cash flow across the Group.

  • CFO

    at Eli Lilly, Malaysia & Brunei

    November 2012 - July 2015


    Responsible for Accounting, Business Planning & Supply Chain functions. Transformed Finance team from total disarray to a coordinated pro-active team that partners the business units. Turned around business operations with increased profits of 60% in 2014. Rebuilt trust with DKSH resulting in fees savings of RM1.2mil over 4 years. Freed RM11mil in stock holdings via improved supply chain management. Designed Early Bird 4+8 promotion for Cialis to successfully tackle both issues of excess stocks & pre-GST purchases in Q1 2015. Led cross-functional/country team to change delivery model in Brunei to reduce ordering lead time from 4 weeks to 2 days. Recovered RM70mil via transfer pricing true-ups & inter-co recharges. Migrated accounting function to Lilly’s SSC resulting in annual savings of RM300K. Negotiated a 3-year Advanced Pricing Agreement with IRB (1st pharma company in Malaysia). Mentored & developed 3 Finance talents to leadership roles.

  • Financial Controller

    at Sanofi, Malaysia & Singapore

    July 2007 - October 2012

    Kuala Lumpur

    Responsible for Controlling function for Pharma & Vaccine business units. Partnered commercial teams to grow markets & develop new opportunities. Led initiatives to develop company’s strategic direction in Brunei, achieving sales of RM3mil in the first year. Led e-workflow initiative to reduce review & approval time from 2 weeks to 2 days. Integrated business workflows & SOPs for combined MY/SG operations. Received Special GM Recognition in 2012 for leadership in managing Genzyme’s integration.

  • Financial Controller

    at Group 4, Malaysia & Singapore

    March 2005 - December 2006


    Managed Finance, Accounting, HR, Payroll, Administration, Purchasing, Leases, Credit Control and Risk Management functions. Advised senior management team on strategic initiatives and business performance. Ensured efficient cash management, effective group structure, tax planning and treasury functions. Managed businesses in Malaysia for 10 months on behalf of the MD when he was in the Singapore office. Designed a system to accurately capture and verify hours worked by over 350 security guards on a timely basis and reduced overtime costs by 15%.

  • General Manager

    at IRI Group, Malaysia & Singapore

    March 2004 - February 2005

    Kuala Lumpur

    Managed the operations of business units in Malaysia & Singapore. Developed and improved business systems, internal controls and quality assurance processes. Managed relationships with partner universities and learning centres. Straightened out a number of legacy accounting issues for the Group. Restructured the external and inter-company debts of the Group to reduce interest costs.

  • Financial Controller

    at Synthomer, Malaysia

    January 2001 - October 2002


    Part of its pioneer team; managed financing, cash flow and capex of RM130mil for the construction of a new synthetic latex manufacturing plant in Kluang. Completed in March 2002, it was the first of its kind in South East Asia and has the capacity to produce 40,000 metric tonnes of synthetic latex annually. Established work processes, SOPs, internal controls, SAP modules (FI & CO) and Finance & Admin functions. Saved RM8mil via tax exemptions of specialized equipment from MIDA. Work with Technical Dept on Bill of Materials for product costing. Managed the full spectrum of the financial accounting functions, including timely and accurate financial closings and reporting, cost centre analysis and variance analysis for local management and head office in Europe. Ensured sufficient and timely project financing from head office and draw down from local banking facilities.

  • Accounting & Administration Manager

    at Enthone, Australia

    July 1997 - November 2000

    State of Victoria

    Responsible for finance, accounting, tax, sales order processing, invoicing, purchasing, inventory control, payroll processing, IT and administration. Managed the business for 7 months prior to MD’s relocation from New York office. Rebuilt the company’s financial accounting records within 6 months with recognition from PwC and avoided a qualified audit opinion for FY1998. Improved manufacturing by streamlining the finished products, thereby reducing stock holding of raw materials, updated Bills of Materials, and worked with the Factory Manager and team to upgrade the plant and equipment. Achieved operational turnaround & saved US$250K annually by reducing multiple stock holdings and SKUs, outsourcing warehouse & distribution and engaging home office arrangements for sales teams in Sydney, Adelaide and Brisbane.

  • Senior Auditor

    at KPMG, Singapore

    June 1992 - April 1996


    Planned and managed audit assignments, including statutory audits, due diligence and internal control reviews, profit forecast and cash flow projections, of private and public listed companies in Singapore, Malaysia and Indonesia; mainly in manufacturing and property development.


  • Fellow Chartered Accountant

    at Institute of Singapore Chartered Accountants

    2013 - 2013 (1 year) Singapore

  • Certified Practicing Accountant

    at CPA Australia

    2008 - 2008 (1 year) State of Victoria

  • Master of Business Administration

    at University of Ballarat

    2005 - 2007 (2 years) State of Victoria

  • Fellow Chartered Certified Accountant

    at ACCA

    2003 - 2003 (1 year)

  • ACCA

    at ACCA

    1996 - 1997 (1 year) Singapore

  • Bachelor of Accountancy

    at Nanyang Technological University

    1989 - 1992 (3 years) Singapore


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