I enjoy helping product/service teams humanize powerful products and tell innovative stories about how the customers, the community, and the company’s own team solve problems. Diligent & solution-focused, One of the few hybrid individuals who tasted creativity and technology together


  • Marcom Manager/ICT Coordinator

    at AIS

    January 2017 - at Present

    Muḩāfaz̧at `Ammān

     Created a Strong Online presence for the organization which in turn increased student enrollments (Increased website traffic by creating and implementing an SEO strategy, creating effective paid Facebook advertising campaigns, Created an Instagram strategy and collaborated with influencers to promote related offerings) - (Inbound Marketing).  Planning and developing strategies for increasing engagement and conversion (by being a good storyteller with creativity and vision, bringing big ideas to the table and helping AIS tell their brand story through effective and impactful visual communication)  Graphic Design all related Marketing Collateral - Responsible for all-school Activities/Events/Fund-Raising  Working with HR to come up with programs/initiatives to enrich company culture and employee loyalty  ICT Coordinator (KG - 10), Cyber Safety Teacher/Leading a team of ICT Teachers  Research & Innovation (New curriculum, School Renovation, how to stay ahead of competition)

  • Marcom Manager/Customer Success

    at Vega Fitness Clubs

    January 2015 - January 2017

    Muḩāfaz̧at `Ammān

     Planning a Marketing & Communication plan and involving all stakeholders for optimal implementation  Increased Club enrollments due to initiating new and clear Marketing and communication messages and offerings unified at all clubs by providing the best possible Customer Experience  Worked with colleagues on the development, implementation, and maintenance of customer-first culture  Training Sales personnel, Receptionists and Personal Trainers on Techniques and procedures on how to provide the best possible solutions and help for each customer (we thrived to make them feel at home to increase their loyalty).  Regular visits to all clubs to monitor employee actions, direct interaction with customers, finding ways to improve Customer Service by surveys and constant assessment of performance and procedures used.  Managing the Online Presence of the clubs (A/B testing for improved website user experience)

  • Social Media Director/Research & Innovation

    at EastNets International

    January 2011 - March 2013

    Muḩāfaz̧at `Ammān

     Built Social Media community/department from scratch  Training employees world-wide on the new company’s social media policy/how to reflect the right image/culture  Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification/Live online coverage during events  Generate, edit, publish and share daily content (original text, images, video) that builds meaningful connections/engagement. Created Editorial Calendars (developing effective sales and marketing driven copy and imagery)  Serve as an evangelist for products through thought leadership and blogging, social media, presentations and speaking  Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions (always ensuring customer satisfaction and ultimate customer experience).  Representing the company’s Online CSR Initiatives (fund raising)

  • Senior Marketing Officer/User Experience/Research & Innovation

    at SSSProcess

    January 2010 - January 2011

    Muḩāfaz̧at `Ammān

     Building the entire company’s Marketing Collateral from scratch  Leading a team of designers/developers to ensure product success in terms of user experience, new features and related market research/Creating & Presenting Product Presentations (sales presentations)  Acting as the company’s face during industry events/exhibitions, etc./Event Organization  Together with the product team, educate both internal and external stakeholders on company’s product features and their benefits  Keep the company up-to-date with market trends and competition

  • Marketing Consultant/Research & Innovation

    at InCube FZCO.

    May 2008 - December 2009

    Muḩāfaz̧at `Ammān

     Content Creation/Content Re-purposing - Manage an editorial calendar and the team responsible for hitting those deadlines (Company Brochures, bi-lingual website, Newsletters, invitations, etc.)  Grow the team through hiring & training  Market Research (improving product features, workflows, user experience, etc.)  Corporate Copywriter: responsible for copy of manuals, tutorials, training material and translation

  • Marketing Executive/1ST Line Customer Support

    at Hybrid Solutions

    July 2005 - July 2006

    Muḩāfaz̧at `Ammān

     Web Administrator, Content Creation/Copy writer/Technical Writer, Dealing with clients requirements & tickets/Problem Solving


  • Advanced Diploma in Graphic Design

    at Shaw Academy

    2019 - 2019 (1 year)

  • Content Marketing Certified

    at HubSpot

    2019 - 2019 (1 year)

  • Sales Enablement Certified

    at HubSpot

    2019 - 2019 (1 year)

  • Professional Diploma in Digital Marketing (Strategy & Practices – Analytics, SEO, SEM & Social Marketing)

    at German-Jordan University

    2016 - 2016 (1 year) Muḩāfaz̧at `Ammān

  • Certified Digital Marketing Practitioner

    at MarketMotive

    2013 - 2013 (1 year)

  • Certified Social Media Marketing Associate (CSMA)

    at eMarketing Association

    2012 - 2012 (1 year)

  • E-Business Management/MBA

    at University of Salento

    2007 - 2008 (1 year) Puglia

  • Bachelor degree in Computer Information Systems

    at University of Jordan

    2001 - 2005 (4 years) Muḩāfaz̧at `Ammān


  • Arabic Native

  • English Negotiation