• Marketing Intern

    at Artemis Technologies

    May 2018 - August 2018


    - Strategized, executed and monitored multiple digital campaigns for both B2B and B2C acquisition. LinkedIn and HubSpot were used for the retailer acquisition (B2B) and Facebook was used to spread the awareness to potential customers (B2C) - Conducted extensive market research and market validation to aid better marketing strategies - Worked cross-functionally with business developers & Content Strategist to maximize business outcomes - Revamped the company’s website to improve SEO, user experience and information architecture

  • Social Media & Digital Marketing Analyst

    at Sanofi Pasteur

    May 2017 - July 2017


    - Was involved in the digital campaign management for Thailand and Singapore markets - Performance monitoring for the digital campaign performance of Facebook and Website - Proposed recommendation based on insights, to strategize on actions that could improve the campaign - Liaised with influencers, marketing agencies, data solutions companies, advertising companies involved - Designed website prototype to create more effective landing pages and enhance the user experience

  • Student Consultant (Marketing)

    at UOB-SMU Enterprise Institute

    November 2016 - February 2017


    Provided bespoke marketing solutions for a client (startup company) that were derived from primary and secondary research. Research methodologies include a website observation & audit, online survey and focus group interview.


  • Bachelor of Science (Information System & Marketing)

    at Singapore Management University

    2015 - 2019 (4 years)

  • Diploma in Electrical, Computer & Communication Engineering

    at Nanyang Polytechnic

    2012 - 2015 (3 years) Singapore