• Business Development Manager / Country Manager (Indonesia)

    at Beckhoff Automation Pte Ltd

    January 2018 - at Present


    • Led and grew the local team to 7 members • Managed and expanded relationship with Beckhoff(ID) key customer • Planned and executed marketing activities in Jakarta & Surabaya: managing seminars and exhibitions • Supervised team members to ensure customer satisfaction and swift problem resolution • Established pricing strategy in the Indonesian end user and channel partner • Coordinated with various departments (operations and technical) to ensure efficient business process • Performed product demonstrations and technical presentations in various marketing events • Developing the core sales message for product positioning in the market

  • Application Manager

    at Beckhoff Automation Pte Ltd

    April 2014 - December 2017


    • Achieved cumulative revenue growth of 369% over a period of 3 years. • Hired a total of 7 engineers forming a strong technical team to support local & regional sales teams in pre and post sales activities • Managed and bridged pre and post sales activities to achieve higher customer retention • Managing team task assignment and performance tracking • Managed technical communications between HQ and local customers • Performed technical marketing presentations in regional seminars • Assisted local customers in application development and troubleshooting

  • Senior Technical Specialist

    at Beckhoff Automation Pte Ltd

    April 2013 - March 2014


    • Performed technical troubleshooting • Conducted technical training for customers

  • Lead Engineer

    at JinHai Pulp & Paper Co Ltd

    January 2011 - November 2012

    Hainan Sheng

    Led a team of 12 people to perform preventive maintenance on the Quality Control System and High Speed Vision System

  • Application Engineer

    at ABB Industry Pte Ltd

    August 2005 - January 2010


    Commissioned ABB DCS system to paper machine customers worldwide: Indonesia,China, Thailand, Australia, South Africa, USA


  • Bachelor of Engineering

    at Nanyang Technological University

    2001 - 2005 (4 years) Singapore