Experience

  • Marketing & Communication Manager

    at LN Dongfang Hot Spring Resort

    September 2019 - at Present

    Guangdong Sheng

    * Lead brand development and market strategy planning. * Draw up the advertisement cost plan. * Plan and organize the promotion activities. * Compose the promotion articles via kinds of on-line platforms & traditional sales kits. * Set up the digital & traditional promotion channels and deliver the advertisement effectively. * Adjust the marketing strategy according to the promotion effect. * Build up and well keep the business relationship with the marketing activities partners. * Take charge of the hotel’s digital promotion platform and the advertisement photos base.

  • Marketing & Communication Manager

    at Garden Hotel, Foshan

    August 2017 - September 2019

    Guangdong Sheng

    * Led brand development and market strategy planning. * Planned and organized the promotion activities. * Led the team of marketing & communication. * Composed the promotion articles via kinds of on-line platforms & traditional sales kits. * Set up the digital & traditional promotion channels and delivered the advertisement effectively. * Adjusted the marketing strategy according to the promotion effect. * Built up and well kept the business relationship with the marketing activities partners. * Participated the industrial award campaigns and social events with pertinence. * Took charge of the hotel’s digital promotion platform. * Took charge of the hotel’s guiding signs.

  • Marketing Manager

    at BEIII – Guangdong Suiyang Co.,Ltd.

    September 2014 - June 2017

    Guangdong Sheng

    * Set up the company's Corporate Identity System. * Drew up the promotion strategy. * Planned and organized the promotion activities. * Operated the company's website and WeChat account, composed the company's promotion profile. * On behalf of the company, participated China Hotel and Tourism 2015 (Beijing & Shanghai) and Guangzhou International Innovation Festival 2016. * Cooperated with other companies to promote the company.

  • Business Development Manager

    at Kuoni Destination Management China

    February 2007 - June 2014

    Guangdong Sheng

    * Managed sourcing control of destinations and accommodations according to the demand of the market. * Conducted planning and implementing of new itineraries. * Searched and analyzed marketing data to assist upper management's decision process. * Developed and promoted strategic marketing plan to obtain new customers. * Maintained customer-loyalty program to secure market share. * Interacted with the land operators and hotels throughout the country to guarantee end-to-end implementation of orders according to the customers' requirement. * Developed contingent-program to maintain business operation.

  • Assistant to the pre-opening Director

    at Oakwood Residence Lake Front

    July 2005 - February 2007

    Guangdong Sheng

    * Assisted the director to make the marketing plan. * Cooperated different organizations to plan & organize kinds of promotion activities. * On behalf of the company to participate the social events such as the gatherings organized by different chambers. * Assisted the director to maintain the good relationship of the owner. * Communicated with the sister properties throughout the world for sharing the updated market information and improving the promotion way.

  • Conference Coordinator

    at FRIENDS—Youth Volunteer Organization of University of Alberta, Canada

    June 2003 - July 2005

    Alberta

    * Utilized effective communication and organization skills to ensure the events are on schedule and running smoothly. * Updated & implemented the policy and procedure to ensure the smooth operation and efficiency of the organization. * Assisted the Project Manager in the operation issue.

  • Sales Representative

    at Holiday Inn City Center, Guangzhou

    May 2001 - May 2003

    Guangdong Sheng

    * Explored the potential accounts and expanded the existing accounts. * Gathered the requirements and suggestions from the customers; responded and offered the solutions in time; dealt with the complaints and troubleshoot them with strong analytical skills and innovative tactics. * Liaised with customers and colleagues from other departments as the medium in order to ensure all the colleagues within the hotel offer customers the satisfied service.

  • Assistant to ADOS

    at China Hotel by Marriott

    July 1999 - May 2001

    Guangdong Sheng

    * Assisted the ADOS to preserve and enlarge the business of MICE (meetings, integrated events, conferences and exhibitions), was awarded as “outstanding staff of 2000”. * Collected, collated, analyzed, and classified interrelated information of the market and the competitors to improve the hotel's operation. * Updated the customer database, conducted monthly sales reports.

Education

  • elementary level

    at Alliance Francaise de Canton

    2000 - 2002 (2 years) Guangdong Sheng

  • B.A. of English

    at Guangzhou University

    1995 - 1999 (4 years) Guangdong Sheng

Languages

  • English Native

  • Chinese Native

Hives