Experience

  • ASSISTANT MARKETING MANAGER, BUYER MARKETING DEPARTMENT

    at Global Sources

    September 2019 - at Present

    Southern

    • Work in various digital marketing functions such as (but not limited to) social media, SEM, SEO, content marketing, Google Search Console, Webtrends • Utilize strong analytical ability to evaluate end-toend customer experience across multiple channels and customer touch points, instrumental conversion points and optimize user funnels • Work closely with the Head of Buyer Marketing to drive leads through the company website via various marketing channels as well as nurture and profile build. • Use marketing automation tools such as Eloqua to develop programs designed to capture, score, attribute, remarket all leads as well as new digital communication outlets (chatbots, WeChat, WhatsApp, Telegram) to help grow the database size. • Collaborate with internal teams to create landing pages and optimize user experience • Collaborate with vendor partners, where applicable • Manage teams of Shenzhen and Malina

  • SENIOR DIGITAL MARKETING EXECUTIVE, MARKETING DEPARTMENT

    at List Sotheby's International Realty

    July 2018 - August 2019

    Central and Western District

    • Planned and executed Search Engine Optimization (SEO) & SEM of the website via Google Search Console, Yandex. Webmaster, Bing Webmaster • Collaborated with IT team to create landing pages and optimize user experience • Optimized the users journey for the website and social networking accounts such as Facebook, Instagram, WeChat and Linkedin, Facebook Chatbot and App • Track and analyze website traffic flow and provide regular internal reports • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion • Collaborate closely with agencies and other vendor partners • Identify new trends in digital marketing, particularly developments in mobile and app marketing

  • DIGITAL MARKETING EXECUTIVE, MARKETING DEPARTMENT

    at Chope

    July 2017 - June 2018

    Central and Western District

    • Analyzde data, heat maps, and user recordings in order to generate hypotheses and design landing pages, campaigns to A/ B test • Designed and A/ B test different creatives for SEO, SEM, display, and email campaigns to improve conversion and user experience across all channels • Developed measurable visitor paths designed to increase engagement and conversion • Improve conversion rates by leveraging industry software to translate insights about users and customer segments into a compelling web / mobile / app user experience • Developed business cases at a strategic and tactical level to ensure the right tests are being conducted in the correct sequence as part of our strategic optimization strategy and roadmap • Conceptualize and create graphics, as well as write copy for use across marketing channels such as collateral, social media, and direct marketing emails (EDMs)assistance to patrons in need

  • MULTIMEDIA DESIGNER

    at Lyoness Asia-Pacific Limited

    July 2016 - July 2017

    Central and Western District

    • Designed and developed video, sound and/or content for use in presentations, video productions, online tutorials, multimedia programs, etc. • Measured and reported on the performance of all digital marketing campaign. Brainstorm ideas to Project team on Marketing Strategy. • Designed visually compelling digital and print media. Including a quarterly online magazine, brochures, email campaigns, banner ads, HTML e-mail templates, landing pages, blogs, social media, etc.; using professional graphic design softwares.

  • Marketing Research Analyst

    at Technovative Asia Limited

    June 2015 - July 2016

    Yau Tsim Mong

    • Collaborate with a team of IT professionals to set specifications to launch new applications (App) • Presented investor packages and roadmap in terms of business development and keep track with social media influencers • Created marketing content which make sense to the end-user and also strategic in terms of impact and desired result • Did research for the company and gave reports on what competitors are doing • Supervised the sales and public relations team • Designed and wrote marketing content: blogs, leaflets, brochures, profiles, website etc.

Education

  • Master of Arts in Visual Culture Studies (Dean’s list)

    at The Chinese University of Hong Kong

    2014 - 2015 (1 year) Yuen Long District

  • Bachelor of Arts (Hons) Majored in Visual Studies Minored in Cultural Studies

    at Lingnan Univerity

    2011 - 2014 (3 years) Tuen Mun

  • Bachelor of Arts (Hons) Majored in Creative Writing and Film Arts (Completed Year 1)

    at The Open University of Hong Kong

    2010 - 2011 (1 year) Yau Tsim Mong

Hives