Experience

  • Project Manager

    at Happi Together Limited

    July 2017 - May 2018

    Kwon Tong

    • In-charge and responsible for the bubble milk tea shop licensing project which using in-house characters images • Plan, integrate and execute cross-channels marketing plans for the shop • Plan and liaise franchise possibilities for the shop • Liaise and execute license projects for another company “Happiplayground” • Manage shop’s and company’s social media platforms (Facebook and Instagram) • Re-write all licensing contracts in better format and protection for company

  • Marketing Manager

    at Cotton Works Limited

    February 2017 - April 2017

    Wan Chai

    • Develop and integrate cross-channels marketing plans for various products and services • Prepare project presentation for potential investors and clients • Build up website for various projects

  • Marketing Manager

    at Hong Kong Esports Limited

    May 2015 - November 2016

    Central and Western District

    • Plan, integrate, manage and evaluate online promotion, including social media platforms (over 10 Facebook fanpages, Instagram, forums) , website and YouTube channel of esports events, artists and players • Communicate with internal departments, artists, players, KOLs and sponsors in Hong Kong and Taiwan to execute marketing plan • Develop and manage engaging content for social media platforms such as live programs, videos, competition highlights and esports news • Organize esports activities such as competitions, viewing parties and press conference • Plan and execute on-site promotion material of esports events • Formulate and execute sales strategies to achieve sales targets (event sponsorship, team sponsorship and products) • Plan and implement media outreach strategies to enhance company and activities awareness

  • Marketing Support Manager

    at The Hong Kong Jockey Club

    January 2005 - June 2014

    Wan Chai

    Football – • Develop, execute and integrate marketing plans of different bet types, football leagues and tournaments • Collaborate with internal departments including retail (betting branches), web team, telebet, interactive service, customers relation and public affairs • Plan and execute external marketing campaigns in traditional media • Develop and execute betting account opening drive to achieve target KPI • Agencies management such as creative agencies, media, media agencies & production houses Mark Six – • Develop marketing plan of all Mark Six draws • Execute and integrate cross-channels promotion, including media buying, social media viral, retail shops (betting branches) display, website & telebet • Agencies management such as creative agencies, media, media agencies & production houses • Manage Mark Six marketing budget • Monitor and review marketing campaigns effectiveness and prepare evaluation reports

  • Executive Officer

    at The Chinese Manufacturers’ Association of Hong Kong

    September 2000 - January 2005

    Central and Western District

    • Organize “Hong Kong Awards for Industries” competition annually • Organize incoming & outgoing delegation mainly from Mainland China • Organize seminars and training courses

Education

  • Bachelor Degree

    at The Chinese University of Hong Kong

    1997 - 2000 (3 years) Sha Tin

Languages

  • Chinese Native

  • English Negotiation

Hives