Assistant Vice President
at PCCW Media Ltd
July 2017 - at Present
• Lead the Marketing Communications team to develop offline and online programs & promotions and PR activities for both Now TV (Pay TV) and Now E (OTT), in terms of new products & services launch and corresponding sustaining activities. • Work closely with internal business owners of Now TV & Now E services so as to develop the suitable campaigns to promote the services so as to achieve business objectives. • Partnering with external advertising & media agencies to develop through-the-line activities to launch & promote the related services, including but not limited to above-the-line, online, event, PR related activities.
at The Chinese University of Hong Kong
1990 - 1994 (4 years) Sha Tin