Experience

  • Integrated Communications Expert

    at SAP

    March 2017 - April 2019

    Beijing Shi

     Developed and managed integrated communications strategy and initiatives to enable branding, marketing, demand generation, business transformation, employee engagement, corporate social responsibility, and translate into business success  Guidelines, governance, standard and processes, ROI establishment  Omni-channel mix activities: online (digital)/ offline events, workshops/seminars, social media, website, PR, etc.  Issue and crisis management  Assets and materials management  Budget management  Team coaching and development: guided, led, supervised, and developed branding, marketing, and communications competency and skills of the designated team, and beyond (e.g. people managers, communications ambassadors)  Member of SAP Greater China CSR and Volunteer community

  • ead of Corporate Communications/ Public Affairs, Beijing

    at Delta Electronics

    May 2014 - June 2016

    Beijing Shi

     Strategic planning, budgeting, staffing and department operations  Corporate Branding/ marketing and Employer Branding  Strategic Media Relations and issue/ crisis management  Acted as spokesperson for corporate matters/ high-profile visits, i.e. government officials, NGOs, strategic partners, customers and media  Government Relations  Corporate Responsibility

  • Sr. Manager, Corporate/ Internal Communications

    at Lenovo

    September 2011 - December 2013

    Beijing Shi

     Department management (built the team, with Lenovo Business Group, from the ground up)  Developed and managed strategy communications, executive communications, internal branding/ marketing strategies and initiatives  Supported designing and implemented PR initiatives  Brand demo and presentation management, VIP visits management  Led cross-functional teams to design and execute kick-off meetings, town-hall meetings, executive events, spring festivals, and on-line/ off-line communications activities  Managed and oversaw communications programs among the Lenovo Group, the LBG and beyond (Legend Holdings, business partners, etc.), including employee/ business events, social media accounts (Weibo, Facebook, etc.) coverage

  • Marketing Services Manager, South Asia

    at Waters Corporation

    January 2011 - September 2011

    Taipei

     Planned and managed overall online and offline marketing/ branding strategies and programs to help generate sales leads across the South Asia region including Singapore, Taiwan, Indonesia, Malaysia, Philippine, Thailand, and Vietnam  Designed and conducted international/ regional/ local marketing and PR campaigns (tradeshows, exhibitions, conventions, seminars, workshops, sales trainings/ rallies…), media buying, and localized corporate collaterals and marketing materials  Oversaw branding and marketing programs of distributors in Indonesia, Malaysia, Philippine, Thailand, and Vietnam  Acted as the coordination point for global/ regional headquarters, local offices and business partners  Managed corporate website, CRM system and marketing budget

  • Marketing Communication Manager

    at BenQ Corporation

    August 2006 - October 2010

    Taipei

     Global Marketing Communications for Notebook/ Smartphone/ Mobile Internet Device/ eReader/ eBook  Developed, managed and conducted global branding and integrated marketing communications plans  Planned and conducted consumer surveys, branding/go-to-market/ PR strategies, programs, campaigns and exhibitions (i.e. Computex, global distributors meetings)  Directed/ developed corporate collaterals and marketing materials  Content and traffic management of website and social media (Facebook, Youtube, etc.) accounts  Managed outside agencies used in association with duties  Marcom budget and branding funds management  Online/ Digital Marketing  Developed and conducted online branding and marketing strategies and programs (SEO, blog marketing, etc.).  Designed online branding and marketing tools and materials  Led cross-functional teams to develop and manage global sales marketing intranet

  • Corporate Culture and Internal Communications Specialist

    at BenQ Corporation

    May 2002 - July 2006

    Taipei

     Planned and conducted communications programs for internal branding/ marketing, creating and nourishing corporate culture, and change management (BenQ-Siemens Acquisition, Sell-offs, etc.)  Editor-in-chief of company publications (magazine, books, brochures, enewsletters, corporate employee website, etc.), CEO speeches, and top management letters  Assisted subsidiary companies and overseas offices in building corporate culture and implementing communications programs  Assisted Brand Center, Business Units, and Functional Divisions in drafting announcements, PR and official documents etc

Education

  • Mass Communication

    at Fu Jen Catholic University

    1997 - 2001 (4 years) Taipei

  • History

    at National Taiwan University

    1992 - 1996 (4 years) Taipei

Knowledge and keywords

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