Online business manager
at JL Cambridge International,Inc.
August 2018 - at Present
-Develop online marketing business channel such as"Ctrip""CYTS""Zhan.com""Yousure.com" -Take charge of all operation work on Ctrip platform such as upload all study tour routes, design and edit product information, negotiate with platform product manager to get more resources -Catch up with relevant cooperate clients and striving for free Wechat push -Seeking for potential cooperate clients to negotiate the Harvard study tour business from offline. Achievements on Ctrip: -Have the honor to win Golden Distributer in 2018 -One of our pillar route "Harvard study tour “always keep top1 seller among the American area.
at Estee Lauder China
July 2015 - at Present
dedicated to Brand LAB SERIES and assist Ecommerce manager to handle project of Jo Malone, MAC&ADF(Aramis and Designer Fragrance) -Daily tmall operation and sales tracking -Keep alignment with brand team to keep brand image and equity -Work closely and get support from function team -Manage and control the agency to optimize the business efforts Project Experience： LAB SERIES Tmall grand opening Jo Malone Brand Site grand lanuch
May 2018 - August 2018
Assist Ecommerce manager to define category strategy on exclusive brand and Sephora brand. Negotiate online offers and content from brand to build online business and achieve sales target. Brand site operation for exclusive brands. Closely work with Tmall and JD team to have fully communication on routine overall skincare business discussion and sharing to promote the sales target. Align with offline category team to for the brand campaign and offers. Analysis and optimize the product performance from segment, franchise, functions.
at Shang Xia Trading CO.,LTD
February 2017 - December 2017
-Online Business channel development and set up Tmall ,Yitiao, Secoo. -Lead the co-branding project with Beast and Secoo -Wechat shop operation -Brand image and promotion control for all e-platform -Manage TP to keep healthy business sales status -Working closely with internal and external team member
at Shanghai Li Ren Li Zhuang Cosmetics Co., Ltd
February 2012 - June 2015
2012.2-2013.6 Dedicate to H2O Tmall Flagship Store 2013.7-2015.6 Dedicate to Tmall Flagship Stores of Schwarzkopf, Syoss, and Henkel Hair Fashion 1.Set up sales monthly and yearly target based on the historical data of market share. 2.Product plan based the regulation of Tmall and new product information 3.Communicate closely with operation team, Tmall & Brand to acquire more resources for the flagship stores 4.Monitor the process of promotion to ensure all the segments were happened on time; Track the performance 5.Track and optimize the ROI of media, including banner and SEM 6.Provide aggressive ideas of operating and make analysis of competitors 7.Track and provide supportive ideas for the design of flagship store pages 8.Make sales report and monthly plan 9.Track and analyze E-CRM campaign 10.Support the operation team to get the reimbursement from brands 11.P&L calculation to confirm the trading term for contract to strive for the highest margin
assistant e-commerce engineer（level 3）Shanghai Computer Rank Examination Level 1/CET6
2008 - 2011 (3 years)