at Family business
January 2019 - at Present
Support the family business development and projects roll-out to achieve double to triple revenue growth. I. Chang Rong, the spin-off of CNMC, is to provide integrated logistic services for construction and infrastructure projects with worldwide shipping network, leading strong in MEA and SEA. II. Virtue Partners, the start-up with entrepreneurs inherited from SOL (HK real estate), guides the tier one cities’ landmarks by asset investment, commercial program consultancy, smart-tech incubation.
Advisor, Capital Project Development
June 2018 - October 2018
Support global team for the waste-to-feed capital project development in China and the sustainability initiatives of GBUs. Engage to the cross-value chain projects with the MNCs based on CPCIF and WBCSD. Thought leader on: -Synergy with National Yangtze River initiative to supply the feedstock for EM “pyrolysis” capital investment. -Plastics recycling initiative with Dow packaging to develop the sustainability awareness and recycling regulation for brand owners like Unilever, P&G etc. -Electronic wastes opportunity identified together with Veolia as wastes solution advisor and Apple for collection. Lead EM mobility closed-loop initiative across the units, incl. lubricant, plastics, PR and innovation. Financial model development for economic sustainability evaluation and project financing. Project roll-out via car care service channels like Tuhu, Benz franchises etc.
Global Go-To-Market Manager
at APP, Sinar Mas Group
February 2018 - June 2018
Support the BI head to develop the global pulp commercial strategy via monthly intelligence input and analysis on feedstock supply and demand, trends and implications, dynamics and substitute, capacity changes (eg. new start up, shutdowns, investments etc.), pricing etc.
BD Manager, Global Biopolymers Marketing
January 2015 - January 2018
Lead biopolymers market intelligence and China Agro projects management. Outstanding performance in Y2015, BASF Greater China talent. Key projects/responsibilities: -Launch Xinjiang strategic initiatives by leverage local government XPCC and Xinjiang Uygur Autonomous Region. Advocacy on ban of oxo-degradation. -Key accounts development (ie. COFCO, Markor, China Tobacco etc.) with focus on the joint subsidized projects with tens-of-millions RMB. -General coordinator of Dezhou project, all-round cooperation with stakeholders (ie. government, universities/associations, MoA etc.) with the focus on the modern agriculture innovation center setup. Driving the market potential ~10 million RMB. -Support ‘Global Value Crop’ innovation project with focus on the opportunity identification, technical scheme, partnership etc. with business impact 10 million RMB. -Cross-units projects development by leveraging Japan agro market and BASF AP and ITG platform.
Senior Consultant, Corporate Development
February 2012 - January 2015
PM for cross BU/BL projects and Evonik Greater China talent. 160% performance achieved for consecutive three years. Key projects: -Evonik 'EAGLE Deep Dive' Medical Device Strategy 2017. Achievement with 1 BU headcount added. -Evonik 'Go West Initiative'. Support Evonik Chengdu organization setup, activating 5 BUs for investment. -Evonik Macopolo 'Business Transfer and Go-to-market strategy' for crosslinkers. Operational excellence from distribution to direct sales. -'Go-to-market strategy' of PMMA in dental application, with 1 BU headcount added and cross-BLs opportunities identified. -Evonik BOOST project for Personal Care with centralized customer service developed. -Market launch of Evonik H2O2 investment project with two segment markets (food & electronic industry) identified. -General coordinator of 5 industry teams and leader of healthcare industry team. Two KAs developed and one cross-BL project initiated. Regional Management team reports.
February 2010 - February 2012
Department manager for Agro marketing strategy/market intelligence, project/product/key account management, outbound M&A initiative support, communication and business analysis. Joined Sinochem-ECUST MBA program and outstanding performance for two years. Key projects/responsibilities: -New entity/organization setup in Argentina & Brazil -New business development in Australia & Middle East Africa -New formulation development and product launch of glyphosate in Argentina & Australia -Venezuela country bidding project -Initiate the CRM project for centralization of the KAs management and setup of corporate SOP
Assistant Marketing Manager
at ShuiOn Land
January 2008 - February 2010
High-end retail consulting service for land properties eg. Shanghai Xintiandi and luxury brands ie. Godiva, Richmont etc.
at Tongji University
2005 - 2008 (3 years) Shanghai Shi
at Shanghai University
2001 - 2005 (4 years) Shanghai Shi