• Space Planner

    at Nike

    August 2016 - December 2018

    Provincie Noord-Holland

    Responsible for new openings and layout optimizations for Nike Factory Stores. Defined strategies to maximize revenue by analyzing major KPIs. Implement processes for a better consumer experience in the shopping journey.
Lead cross-functional teams to identify new opportunities from the visual merchandising perspective. We reached 30M of revenue at the end of the zoning reset; an increase of 30% for the full fleet at the end of 2018.

  • Football Team Sales

    at Nike

    August 2015 - August 2016

    Provincie Noord-Holland

    Lead the digital project: online sales tool for the Nike TEAM retailers. Developed Nike TEAM sales tools; print catalog and Kit builder (online platform) for the season. Created weekly tracking report and analyze market penetration and conversion. Mapping of current market and delivered personalized product for clubs and federations. Drived sell-in activities. We reached 3M of increased revenue YTD (Aug 2016); an increase of 25% vs. previous year.

  • Sr. Project Manager

    at Infinito Consulting

    July 2011 - March 2014


    Managed more than 16 clients and 23 projects successfully; between retail projects and fashion brands. Assembled ad-hoc value propositions, defined budgets and schedules. Developed brand briefs and established timetables. Analyzed markets through detailed research and lead in-depth interviews. Coordinated, collaborated and followed-up with architects, illustrators, and photographers and other suppliers.

  • Account Executive

    at Wunderman Phantasia

    June 2010 - June 2011


    Managed 3 clients in the FMCG industry. Conceptualized and executed Advertising campaigns Managed vendors deliveries Time-tracked the projects


  • Design Thinking

    at Escuela de Innovacion

    2019 - 2019 (1 year) Lima

  • Storytelling

    at Frank

    2018 - 2018 (1 year) Provincie Noord-Holland

  • M.A. Sports Management

    at AISTS

    2015 - 2015 (1 year) Canton de Vaud

  • Graphic Design Diploma

    at Toulouse Lautrec

    2013 - 2013 (1 year) Lima

  • Marketing Diploma

    at ESAN University

    2011 - 2011 (1 year) Lima

  • B.A. Communications

    at Brigham Young University

    2006 - 2010 (4 years) Utah


  • English Native

  • Spanish Native

  • French Negotiation

  • Italian Conversation