Experience

  • Content Marketing Manager

    at Wahaat

    July 2018 - at Present

    Tas-Sliema

    Overseeing 4 company websites, including 3 B2C sites and one B2B site across multiple channels. Responsible for overseeing the team and maintaining a budget. Identify UX pain points and provide knowledgeable recommendations for implementing unified user experience. Managing Adverts on Facebook, Linkedin and other Social Media Platforms. Help develop and execute web content strategy to increase brand awareness, website traffic, search engine rank, and lead generation. Drive site improvements to completion by coordinating with project managers, web developers, designers and vendors. In-depth knowledge of inbound marketing software like HubSpot and WordPress and SEO tools like SEMRush, Moz, BuzzSumo, Google Trends and LSI Graph. Responsible for getting the Marketing materials like Brochures, Event Invites, Factsheets etc. designed and delivered.

  • Channel Producer

    at Analog Media

    February 2018 - July 2018

    New Delhi - Delhi

    Responsible for the overall quality control and success of TV productions. In charge of various administrative aspects, including hiring and overseeing the team, maintaining a budget, and creating work schedules, promoting existing and new programs and/or policies. To oversees the supervision of personnel, including work allocation, training, promotion, enforcement of internal procedures and controls, and problem resolution. To ensure that the goals are met & the channel remains competitive. Projecting the intended brand image of the company and introducing new concepts. Responsible for the successful financing and marketing of various projects & ensuring that projects eventually become broadcast programs. To evaluate the performance and make recommendations for personnel actions. Represent the organization at various community and/or business meetings, committees, and task forces. To Perform miscellaneous job-related duties as assigned by the management.

  • Content Producer

    at Reuters BTVi

    April 2017 - December 2017

    Mumbai - Mahārāshtra

    Conceptualisation & Creation of video content and infographics for digital and TV platform. Develop and implement multiple content and marketing strategies and maintaining the content calendar. Liaison with different departments for brand promotion and marketing material. Writing content for online media. Coordinating with the Output Desk & Reporters for show specific scripts, daily news pieces & special shows. Ensuring successful delivery of various marketing campaigns across all social platforms.

  • Senior Associate Content Producer

    at Times Now, Bennett Coleman and Company Limited

    January 2017 - May 2017

    Mumbai - Mahārāshtra

    Collaborated with internal teams to enhance design, usability and content. Managing adverts on Facebook, LinkedIn and other social media platforms. Monitoring effectiveness in terms of SEO and improving poor ranking content. Infographics and short videos for social media. Arranging and managing all the shoot related requirements. Manage existing social platforms and work with marketing to build and execute influencer marketing and social strategy.

  • Associate Content Director

    at Network 18

    February 2016 - December 2016

    New Delhi - Delhi

    Writing and proofreading marketing material. Liaising with designers, printers, clients and other departments Maintaining social media presence. Supervising the functioning of media events and programs. Getting the show specific promos and other teaser elements created To operate, supervise & maintain the technical assets of the show, graphics, lighting, sound, communications equipment, and the use of all the studio facilities. Switch video sources, perform live digital effects and transitions and insert pre-recorded material, graphics and titles.

  • Assistant Content Producer

    at NDTV

    June 2010 - January 2016

    New Delhi - Delhi

    Location Producer for Special Projects Team for various campaigns like Support My School, Save Our Tigers, Greenathon etc. Part of the core team involved in introducing augmented reality graphics in Indian news TV production. Led the election and general budgets' coverage team. Writing and proofreading daily and branded content pieces. Coordinating with the Output Desk & Reporters for show specific scripts. Content Researcher for various weekly and special shows. Event Manager for NDTVs’ Event Department.

Education

  • Inbound Marketing

    at Hubspot Academy

    2018 - 2018 (1 year)

  • Content Marketing

    at Hubspot Academy

    2018 - 2018 (1 year)

  • Email Marketing

    at Hubspot Academy

    2018 - 2018 (1 year)

  • Growth Driven Design

    at Hubspot Academy

    2018 - 2018 (1 year)

  • Advanced Lead Generation

    at LinkedIn

    2018 - 2018 (1 year)

  • Journalism and Mass communication

    at Guru Gobind Singh Indraprstha University

    2010 - 2012 (2 years) New Delhi - Delhi

  • Operations Research with Computer Application

    at Delhi College of Arts and Commerce

    2007 - 2010 (3 years) New Delhi - Delhi

Languages

  • English Native

  • Hindi Native

  • Punjabi Native

Hives