Experience

  • Sales Manager/Cross Border Trading Team

    at Rakuten, Inc.

    February 2018 - July 2019

    Taipei

    • Streamlined end-to-end processes of global e-commerce platforms for third-parties in alignment with RakutenTW to reduce process query time by 15% • Led cross-border EC projects and planned business development summits with international agencies to partner with over 20 foreign sellers within 1 year, including PVH Corp, Aukey and Globalegrow EC Co., Ltd • Reviewed key metrics for 5 channel partners to pinpoint areas of improvement and formulate strategies • Chief lecturer representative for 5 business development summits in the Greater China region

  • Lead of Client Marketing

    at Rakuten, Inc.

    March 2016 - July 2019

    Taipei

    • Organized client marketing strategies, including allotted budget of over $1.5M NTD per month and controlled each channel performance, increased potential clients from +6% (2016) and +14%(2017) to +28%(2018) • Monitored and optimized quality of potential clients by implementing paid media, marketing analytics and CRM strategies: increase potential clients account for total service sales rate from 52%(2016) and 61%(2017) to 78%(2018) • Guided Rakuten new EC website project to raise advertising effectiveness, including new mobile page designed and refreshed content, raising new website CVR from 3.6% to 4.7% • Optimized and reviewed digital media performance to lower potential clients acquisition cost from -25%(2016) and -13%(2017) to -7%(2018) • Developed +10 new business partners from different industries by leveraging resources, including Google sales team, boosting service sales year on year.

  • Channel Marketing Sr. Specialist

    at Rakuten, Inc.

    October 2013 - February 2016

    Taipei

    • Coordinated advertisement and online marketing campaigns on 20 digital media platforms, including Facebook and Google platform, adding 32% potential clients from 2014 to 2015 • Main speaker at over 100 Rakuten seminars over 2 years period

Education

  • Master of Business Administration

    at The Chinese University of Hong Kong

    2019 - at Present (1 year)

  • Master of Digital Learning and Education

    at National Taiwan University of Science and Technology

    2010 - 2012 (2 years)

  • Bachelor of Education Technology

    at Tamkang University

    2006 - 2010 (4 years)

Languages

  • Chinese Native

  • English Negotiation

Hives