• Head of Marketing

    at Harmonica Inc. IT (Match Group)

    August 2019 - at Present

    Muḩāfaz̧at al Qāhirah

    Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative • Prepare and manage monthly, quarterly and annual budgets for the Marketing department • Set, monitor and report on team goals • Ensure brand messages are strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material) • Analyze consumer behavior and determine customer personas • Identify opportunities to reach new market segments and expand market share • Monitor competition (acquisitions, pricing changes and new products and features) • Participate in the quarterly and annual planning of company objectives • Planning/Executing all upcoming online and offline campaigns through the in house team and required third parties.