Initiative-driven seasoned Category Manager with over a decade of success in Retail environment. I like to go with a proactive approach that helps infuse efficiency into retail business. I am able to working in a fast-paced, dynamic environment in accordance with changing market needs.


  • Senior Buyer

    at Sun and Sand Sports

    March 2016 - at Present


     Working on categories worth $15 million / annum and maintaining an average margin of 55%.  Planning & executing multiple Merchandising and Buying Strategies for 45+ stores (+ 3 specialty stores) based on the Store size, Location and Store Grading.  Defining and suggest brand strategy in terms of price points and sales value (cost + margins).  Maintain differentiation in all 6 territories (UAE, KSA, Bahrain, Oman, Qatar, and Kuwait) based on product, government regulations, regional and store requirements.  Conducting Pre-season analysis to go with best-selling products and recommend investment areas.  Making sure that in-stock inventory covers are maintained for core / seasonal products, and slow movers are phased out so that new SKU’s can be introduced at both macro and micro level.  Working closely with the planning teams to develop and support Campaigns, Promotions for all regions.  Assortment planning and Buying Mix based on past performances & Store grading.

  • Product Developer & Sourcing Merchant

    at Levi Strauss & Co.

    August 2012 - July 2015


     Oversee Finish Development Workshops / Full package for new upcoming range, from reserving vendor capacity, booking fabrics, and receiving briefs from design, working with finish technicians onsite and approving samples to proceed into commercial sample bulk runs.  Commencing Pre-prod activities and meeting 95% on time approvals before Bulk execution.  Achieving an OTD of 90% + for Commercial & AD sample throughout seasons.  Oversees on time execution & management of commercial, ad & pre-prod samples  Conducting Risk Analysis with PI and technical teams to address key challenges in construction + testing process to meet integrity requirements, and suggesting improvements to meet quality standards.  Capacity management and vendor capability building  Bulk prod lead time, constraint, MOQ analysis with resolution  Analysis for OTD KPI and Backlog progression.

  • Merchandising Manager / Product Manager

    at Mr. Denim (pvt) Ltd.

    May 2012 - July 2012


     Managing a $3.4 million per year portfolio for Ecko Unlimited USA.  Successfully fetched and negotiated orders for Holiday 12 and Spring 13 worth $2.2 million potentially helping to utilize full capacity of the denim plant.  Review cost sheets and conduct negotiations with suppliers  Strategize and execute supplier sources to support the needs and growth of the organization.  Evaluate sources & come up with qualified suppliers who fit cost/company criteria

  • Assistant Buyer Merchant

    at Levi Strauss & Co.

    June 2009 - September 2011


     Successfully launched dENIZEN nationwide across 24 stores, showcasing a complete range offerings for Spring Summer 2011.  Range Buying / category planning with regards to market trends and corporate objectives.  Strategically buying and then increasing share of this indirect and complex business unit (with varying SKU’s) up to 15% per annum with contribution of $1 million in overall business.  Launched and maintained an aggressive buy plan for footwear business across the country, buys done in a fashion to increase its contribution to 65% in overall Non Apparel Business.  Introduced a locally manufactured body wear range nationwide which returned with a month wise growth of 200%. Later on this buying plan turned out to be the second best-selling category for Non Apparel Business portfolio.

  • Sales / Service Engineer + Merchandiser

    at Noon International Ltd. (Noon Group)

    January 2007 - January 2008


     Planning and execution of diverse market strategies to meet organizational targets  Up to date knowledge of yarn, Grieg and dyed fabric target markets  Cost negotiations with vendors and buyers.  Preparing inspection schedule for shipment and notifying to QA and Buyers  Detailed costing for material, processing and other variable factors involved.

  • Combined Fabrics Ltd.

    at Combined Fabrics Ltd.

    January 2006 - June 2006


     Managing complete design development & production for CK Jeans, Chaps Denim, Ralph Lauren (Mexico, US & Canada)  Planning and implementation of an acceptable and shortest fabrication process.  Troubleshooting with buyers across Europe and US.  Anticipating issues and minimizing its occurrences.


  • MBA

    at University of Engineering and Technology

    2009 - 2011 (2 years) Punjab

  • BSc Textile Technology

    at University of Management and Technology

    2003 - 2006 (3 years) Punjab


  • English Native